API-led Commerce Drives Next-Gen Digital Experiences

Having the capabilities to deliver inspiring digital experiences across multiple touchpoints is a must have in today’s fast-paced world of digital commerce.

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Software vendors will refactor their ancient architectures or be left behind. The old world of closed, proprietary stacks is dead software walking. In the age of the customer, where business responsiveness trumps technology coherence and the cycle times of improvement are measured in days, not years, [...]

Forrester Research

After reading this whitepaper you'll learn more about:

  • The advantages of the modular approach over the suite approach
  • The integration of Content and Commerce via APIs
  • Bloomreach Experience (brX) and the commercetools platform

To achieve maximum agility, companies should follow the modular strategy by connecting multiple applications via adaptive APIs, instead of using integrated software suites.

In this whitepaper, we explore how the combination of Bloomreach Experience (brX) and the commercetools platform supports brands and retailers in delivering inspiring digital experiences to their customers and allows for a seamless API integration of content and commerce elements.

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