API-led Commerce Drives Next-Gen Digital Experiences

Having the capabilities to deliver inspiring digital experiences across multiple touchpoints is a must have in today’s fast-paced world of digital commerce. This requires a flexible software infrastructure that allows you to respond quickly to customers’ needs and stay ahead of the competition.

To achieve maximum agility, companies should follow the best-of-breed strategy by connecting multiple applications via adaptive APIs, instead of using integrated software suites.

In this whitepaper we explore how the combination of BloomReach DX and the commercetools platform support brands and retailers in delivering inspiring digital experiences to their customers and allows for a seamless API integration of content and commerce elements.

After reading this whitepaper you'll learn more about:

  • The advantages of the "best-of-breed" approach.
  • The integration of Content and Commerce via API.
  • The BloomReach DX and the commercetools platforms.

 

"Software vendors will refactor their ancient architectures or be left behind. The old world of closed, proprietary stacks is dead software walking. In the age of the customer, where business responsiveness trumps technology coherence and the cycle times of improvement are measured in days, not years, [...]"

Forrester Research