2018 E-commerce Personalization Report

Learn the key findings from Internet Retailer's study of 125 leading retailers from 2018 E-commerce Personalization Report.

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This summary report provides you with:

  • Extensive overview of the personalization strategies of leading online retailers
  • 8+ charts and tables revealing data like how many e-commerce orders shipped free during the 2017 holiday period and data on the personalization “creep factor”
  • Case study on The Vitamin Shoppe and conclusion detailing personalization “all-stars”

Personalization is important—but it’s hard.

That’s the opinion of experts, and it shows up in an Internet Retailer test of the personalization capabilities of 125 leading online retailers.

In this first-of-its-kind research, Internet Retailer browsed homepages and product pages, created accounts, signed up for emails and moved to checkout pages.

All the while making detailed notes of how effectively these e-commerce leaders adapted content and promotions based on what the testers viewed and did.

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