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May 03, 2017

Aligning Retail Marketing Priorities With Chief Digital Officers: Defeating the Digital Frankenstein


Large retailers need a chief digital officer (CDO), or someone with the same charter, to drive holistic and consistent digital experiences across an entire brand. If you’re not convinced, I suggest you go back to Gartner’s Top 10 Strategic Trends, understand why Deloitte gave the title a “superpower,” or try to comprehend the idea of 100 billion connected devices or that 1 billion digital natives will join the workforce in the next seven years.

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