Ranking by Dietary Preference

Personalize Search Results Based on Customer Dietary Needs

Transform how customers discover products by prioritizing items that match their dietary preferences. So, when a vegan searches for “cheese,” they see plant-based options first — creating a tailored shopping experience that feels intuitive and relevant. This smart ranking approach drives higher engagement and conversion rates.

Channel

Products:

Autonomous Search

Industries:

Ecommerce Hospitality & Restaurants Retail

Goal:

Acquire Customers

Metrics:

Conversion Rate Revenue Per Visitor

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Why Marketers Use Bloomreach for Personalized Meal Planning

Generic search results frustrate customers with dietary restrictions who must wade through irrelevant products to find what they need. You can solve this by leveraging Bloomreach Discovery’s AI-powered personalization to automatically rank products based on customer dietary profiles. Our commerce-first platform integrates seamlessly with your customer data to deliver personalized search experiences that increase revenue per visitor.

Get Inspired: Personalize Search Results by Dietary Preference

Ranking by Dietary Preference

Use 1:1 personalization to customize search results based on product attributes such as dietary preferences. For example, if a customer who prefers lactose-free products searches for “milk,” they’ll see alternative milk options first in the results. This approach leverages customer data platforms to classify customers and deliver relevant results that match their dietary needs, ultimately driving greater revenue per visitor.

Recommended Product:

Personalized Search

How It Works

Customer dietary preferences are captured through account profiles, purchase history, or integrated customer data platforms that classify shoppers as vegan, vegetarian, gluten-free, or other dietary categories.

When customers search for broad terms (e.g., “cheese” or “ice cream”) Bloomreach Discovery analyzes their dietary profile in real time to understand their specific needs.

The AI-powered ranking algorithm automatically prioritizes products that match their dietary preferences — vegan cheese for plant-based customers, dairy-free ice cream for lactose-intolerant shoppers, for example.

The system continuously learns from customer interactions, refining the ranking algorithm to improve personalization accuracy and drive higher conversion rates over time.

Target Audience for Nutrition-Based Targeting

Grocery retailers, food and beverage brands, meal kit services, and health-focused ecommerce stores. Particularly valuable for businesses with diverse product catalogs serving customers with specific dietary needs like vegan, vegetarian, gluten-free, keto, or allergen-free requirements.