Ranking by Dietary Preference

Use Case
Industry

Grocery

Channel

Results Pages

The details

Opportunity

Use 1:1 personalization to customize results based on product attributes such as gender, brand, and category.

Value

Drive greater revenue per visitor (RPV) by delivering a personalized shopping experience.

Example
  • Use customer data platforms (CDPs) to classify customers as "vegan," and rank vegan products higher for them when they use search terms such as "cheese" or "ice cream."
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