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AICompound ValueOmnichannel

Coordinated Product Launch

Increase Product Launch Conversions and Sell-Through

New product launches are high-stakes moments with a short window for brands to convert potential customers. This preconfigured use case gives you everything you need to seamlessly deploy your new launch campaigns across every channel. Connect product discovery, product recommendations, and marketing campaigns into one consistent experience.

Channel

01/02

Products:

Autonomous Search Marketing Automation

Industries:

Ecommerce Gaming Hospitality & Restaurants Retail Sports Travel & Transporation

Goal:

Drive Traffic

Metrics:

Conversion Rate Revenue Revenue Per Visitor

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Why Marketers Use Bloomreach for Launching New Products

New product launches can be difficult and time-consuming when marketers have to coordinate across multiple tools and owners just to deliver a basic, consistent experience for customers.

Instead of rebuilding launch rules and campaigns separately in multiple tools, Bloomreach lets teams plan once and activate everywhere from a single command center. With Bloomreach’s marketer-friendly features, teams can preconfigure their entire rollout across their ecosystem — email, SMS, WhatsApp, and weblayer campaigns — while also setting predefined search and merchandising rules that automatically activate at launch time. This results in consistent personalization across every channel for greater conversions.

Get Inspired: Run a Product Launch Campaign With a Boost

Omnichannel

Product Discovery

Email- and SMS-Led Campaign

Coordinate every launch touchpoint from one platform to capture demand during peak traffic. Preconfigure your entire launch strategy:

Schedule email, SMS, and WhatsApp campaigns, as well as weblayers
Automatically boost new products in search rankings and category pages
Prioritize launch items in recommendations

All of this is activated simultaneously at launch time. For example, a fashion brand launching a limited collection prepares hype emails, sets midnight search boosts, and deploys countdown weblayers from one command center. When traffic spikes, customers see consistent messaging everywhere.

Early engagement data immediately identifies winning SKUs, which the system automatically prioritizes further across all channels. Post-purchase, customers are instantly suppressed from hype messaging and shifted to post-purchase flows.

This unified orchestration reduces launch setup time, eliminates channel inconsistencies, and maximizes conversion during peak demand windows. For example, Hornby saw 34% revenue growth from their launch campaigns.

Boost New Products Upon Product Launch

Strategic product boosting prevents newly launched items from getting buried beneath established bestsellers. By elevating new products in search results and category pages, merchandisers create opportunities for increased traffic and early sales momentum. This approach helps new products build the performance data needed to compete organically in search rankings over time.

Recommended Products:

AI-Driven Site Search

How It Works

Flag soon-to-launch products and configure their rollout across the ecosystem in Bloomreach’s marketing automation solution.

Preconfigure email, SMS, WhatsApp, and weblayer campaigns with consistent launch messaging and product positioning.

Set automated search and merchandising rules to prioritize launch products when traffic spikes arrive.

Activate a coordinated launch across all channels simultaneously, ensuring a consistent customer experience.

Monitor real-time performance and optimize launch momentum with unified analytics and reporting.

Beauty +50% Click-Through Rate

Benefit Cosmetics Increases Revenue per Email by 40% With Personalized Launch Campaign

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Campaigns Built Using Bloomreach’s New Product Launch Tools

Prestige makeup brand Benefit Cosmetics was launching an entirely new range of products and needed to ensure it could effectively reach its customers. By using Bloomreach’s marketing automation solution, Benefit was able to launch a coordinated omnichannel campaign that drove awareness, recruited new customers, and supported sell-through. As a result, Benefit saw a 50% higher click-through rate compared to campaign averages and a 40% revenue increase from the new product emails.

Target Audience for Product Launch Boosts

Retail brands launching new product lines, fashion retailers introducing seasonal collections, beauty brands debuting new formulations, and technology companies releasing product variants. Particularly valuable for ecommerce businesses with large catalogs where new products risk being overshadowed by established bestsellers, for fashion retailers with frequent “micro-seasons” and beauty brands with frequent new releases.