Auto-Segment iOS Users To Optimize Email Send Time

Use Case
Industry

Beauty

Fashion

FinTech

Food & Beverage

Furniture and Home Goods

Outdoor Equipment & Sports

Pets

Retail

Telco

Travel & Hospitality

Media

Channel

Email

The details

Opportunity

Get a predefined set of reports that identifies iOS 15users, emailing metrics divided between iOS 15 users, and more to reveal the impact of new policies that lead to less data tracking. Then optimize email send time for clicks vs. opens due to iOS 15 limitations.

Value

More accurate data and insights.

Example
  • iOS has had an impact on data tracking. Now you can segment out iOS users to determine how the update has impacted your data and optimize your emails to these customers. 
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