Today’s episode of ‘The State of Commerce Experience’ takes a closer look at the Amazon marketplace, with Kiri Masters, Founder & CEO of Bobsled Marketing and a leading authority on all things Amazon.
While building a successful career as a commercial banker at JPMorgan Chase, Kiri launched her first eCommerce business on Amazon.
Based on this first-hand experience, Kiri saw a gap in the market and decided to launch Bobsled Marketing, the leading Amazon agency which now helps clients around the world get discovered, bought and loved on Amazon.
Alongside running Bobsled, Kiri has a weekly column in Forbes, hosts the ‘Ecommerce Braintrust’ and ‘Amazon For CMOs’ podcasts, and is the author of two books – ‘The Amazon Expansion Plan’ and ‘Amazon For CMOs’.
