See All EpisodesEP. 09 | 40 MIN.

Episode 9: Mastering the Amazon Marketplace

Founder and CEO of Bobsled Marketing, Kiri Masters, joins Brian Walker for this week’s episode of ‘The State of Commerce Experience’. They take a deep dive into the Amazon marketplace and explore how brands can thrive in the so-called age of Amazon.
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Today’s episode of ‘The State of Commerce Experience’ takes a closer look at the Amazon marketplace, with Kiri Masters, Founder & CEO of Bobsled Marketing and a leading authority on all things Amazon.

While building a successful career as a commercial banker at JPMorgan Chase, Kiri launched her first eCommerce business on Amazon.

Based on this first-hand experience, Kiri saw a gap in the market and decided to launch Bobsled Marketing, the leading Amazon agency which now helps clients around the world get discovered, bought and loved on Amazon.

Alongside running Bobsled, Kiri has a weekly column in Forbes, hosts the ‘Ecommerce Braintrust’ and ‘Amazon For CMOs’ podcasts, and is the author of two books – ‘The Amazon Expansion Plan’ and ‘Amazon For CMOs’.

Episode Highlights

  • In their conversation, Brian and Kiri discuss:
  • Whether traditional CPG brands should view Amazon as a threat or an opportunity.
  • The different ways retailers can tap into the power of Amazon and the one strategy they must adopt to ensure they can compete in today’s climate.
  • How Covid-19 is impacting supply chains and consumer behavior, what it means for Amazon and what it could mean for your business.

Whether you’re only at the early stages with Amazon or you’re already using it and looking to ramp up your ROI, this episode is full of valuable insights and advice to help you master Amazon for your brand.

We’d love to hear your thoughts on this episode, as well as any recommendations for future guests, so please get in touch with us.

To learn more about Bobsled Marketing, please visit


Specific things discussed in the show:

I think that retailers need to do two things. One is developing their own private label brand […] and then the other piece is to look at building their own marketplace.

Meet the speakers

Kiri Masters

Founder & CEO of Bobsled Marketing

Kiri is the founder of Bobsled Marketing, a digital agency that helps consumer product brands to grow their sales on Amazon. Specializing in operations, marketing and advertising on the Amazon platform, she is watching the profound shift that's occurring for brands and retailers that are trying to figure out their business models in the Amazon age.

Kiri wrote the books "The Amazon Expansion Plan" and "Amazon For CMOs", which offer a close-up view of generating predictable results for Amazon sellers, advertisers and CMOs.

She is a regular contributor to Forbes Retail, sharing the collective wisdom gathered through managing hundreds of brands' accounts on Amazon.

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