The Customer Journey Pitfalls Your Shoppers Notice

Modern customers expect modern shopping experiences. They know that the businesses they shop at collect data from their interactions, and in return, they expect that the knowledge gained will be used to create personalized journeys that help them find the products they need. But customers are all too familiar with disjointed, impersonal marketing campaigns. They’ve […]

Episode 89: What the Retail AI Council Wants You to Know About AI

Too many conversations about AI in commerce fail to  account for the legitimate questions and concerns of retailers that are being asked to take a huge leap of faith into a new world. Without clear guidance from trusted sources, the gap between technological advancements promoted by AI providers and the readiness of retailers to adopt […]

Wolseley Uses Bloomreach To Elevate B2B Product Search for Higher RPV

With more than 550 branches across the United Kingdom, Wolseley is a leading merchant in plumbing, heating, cooling, and infrastructure. The company is known for strong supplier relationships, trade expertise, and a commitment to delivering exceptional service to professional customers nationwide. As Wolseley continued its digital transformation, the distributor looked for a modern search solution […]

Succeed in the Age of AI with a Unified AI Strategy

AI is evolving at a tremendous rate, especially in its applications for ecommerce marketing. Only a few years ago, enhancing personalization with AI was considered cutting-edge. Today, with the rate of innovation we’re now seeing, leveraging AI in ecommerce marketing has become an expectation.  However, while 80% of CMOs are planning to increase their investments […]

Episode 88: The Secrets Behind ILIA Beauty’s 55K-Waitlist Product

Crafting a buzzworthy launch is truly an art form, especially in a crowded market — like beauty — where it can be tough to stand out. Today, we’re joined by Cherene Aubert, VP of Digital & Commerce at ILIA Beauty, who has a proven track record of disrupting industries with her innovative ideas around product […]

What To Know About Using Live Chat for Ecommerce

It happens all the time — you’re ready to check out on an ecommerce site when uncertainty strikes. Perhaps it’s about size, pricing, or just needing more details about the product. And if you can’t find a quick solution, it’s easy to just give up on the purchase. That’s a common frustration a lot of […]