3 Ways To Use Loomi AI To Power Omnichannel Marketing Campaigns
The concept of omnichannel marketing suggests that you need to juggle a lot of different marketing platforms to make it work. While omnichannel marketing does involve using various channels to reach your target audience, it shouldn’t require endless platform management. This is where AI-powered marketing comes in. It helps you maximize results with minimal time and […]
MMS Marketing 101: Your Complete Guide
If you’re looking to use text messaging as a marketing channel for your business, all the different acronyms can get a little confusing. What’s an MMS? How is it different from an SMS? Should I be using one over the other? Don’t worry — we’re here to help. After all, it’s important for marketers to […]
Why You Need a CDP With Marketing Automation for Your Marketing Tech Stack
Every marketer understands the importance of collecting and utilizing customer data to streamline your customer relationship management, your marketing efforts, and to increase conversions. But before you can put all of your customer data to work, you need to choose the right tools for the job. Because it can be challenging to make sense of […]
Deutsche Telekom Delivers A Personalized Experience To Their Mobile Customers
Deutsche Telekom, the leading European telecommunications provider encompassing brands T-Mobile, produces native apps that are delivered across their mobile customer base. With some 156 million mobile customers, 29 million fixed-network lines, and more than 18 million broadband lines, Deutsche Telekom is paving the way for the gigabit society through their innovative mobile approach. With Bloomreach […]
A Marketer’s Guide to Personalization at Scale
By 2023, the global revenue of customer experience personalization and optimization software is expected to surpass 9 billion US dollars, according to Statista. Businesses are spending more than half of their marketing budgets on personalization today. While personalization is not new — it’s been around for many years — a lot of companies have failed […]
The Ultimate Guide to Mobile Push Notifications for Ecommerce Businesses
Be honest — the last time you heard your phone ping with a new notification, did you check it? There’s a good chance that you did, like so many of us do. Mobile phones are so ingrained in our day-to-day experience that when a notification shows up on our home screens, most people check it […]