A Winning First-Party Data Strategy for Ecommerce
Winning in digital commerce in today’s uber competitive online marketplace starts with having a top notch ecommerce data strategy that can lead to offering personalized commerce experiences for your loyal customers. Ensuring that your marketing strategy is a data-driven strategy is arguably the most important step in optimizing your marketing efforts for your ecommerce business. […]
5 Ecommerce Personalization Questions With Tech Experts
As customers’ demands of brands grow higher and higher, ecommerce personalization is becoming more and more important to digital commerce companies. One of the many goals companies should have for their personalization efforts should be to create a connected commerce experience for loyal customers. But that’s easier said than done in ecommerce. How can your […]
Leverage Your Cosmetic Brand’s Commerce Data and Make the Competition Blush
For decades, beauty standards were determined by a select few within the industry. Nowadays, they are defined differently for everyone, creating more acknowledgment of one’s personal experience and worldview. If you think about it, cosmetics have always been about personalized experiences rather than a general consensus. Sure, beauty is cyclical, much like fashion — but […]
Improving Your Ecommerce Email Marketing
Email marketing has long been praised as royalty amongst available digital marketing channels for ecommerce businesses. But with the rise of so many new apps, ad types, and social networks, has the crown slipped for email as the king of digital marketing? Well, it certainly had a wobble. Especially with the recent changes to Apple Mail’s […]
How to Improve Email Deliverability
In today’s marketplace, every ecommerce email marketer understands the importance of email marketing and email deliverability. It is essential to have a positive IP reputation with your email service provider so that you can develop a strong sender reputation and get the incredible emails you create delivered to your customers. But not all email marketers […]
Using Personalization To Create More Impactful Customer Experiences in Travel and Hospitality
People are traveling again, which is good news for those in the travel and hospitality industries, but it’s also clear that what these brands need to do to get customers in the door has changed in recent years. Today, you need to come up with creative and personalized ways to attract new customers and build […]