MALL.CZ’s Astounding Personalized Video Campaign with Bloomreach
Bloomreach Engagement is a platform that is capable of almost anything in the realm of marketing automation. It turns complicated tasks into simple ones and makes difficult campaigns easy with its capabilities. Bloomreach Engagement gives its users control: from things as basic as a weekly newsletter to campaigns that must accomplish a level of magnificence rarely […]
Benefit Cosmetics Increases Revenue per Email by 40% With Personalized Launch Campaign
Benefit Cosmetics is the UK’s leading prestige makeup brand and the #1 brow brand worldwide*. With over 3,000 BrowBars and 6,000 retail locations globally, Benefit is a fast-growing beauty icon known for playful innovation, cult-favorite products, and loyal customers. Benefit Cosmetics is part of the world’s leading luxury products group, LVMH.
Creating the Best Email Marketing Strategy: Examples for B2B and B2C
There’s a reason why email is still so commonly used today — not only are email campaigns a relatively easy-to-implement, low-budget marketing option, effective email marketing campaigns can drive significant conversions and revenue for your business. But first, in order to create the right email marketing strategy, you’ll need to understand inbound marketing. This is […]
Email Marketing Segmentation: Best Practice Guide
In a digital world where every brand is trying to speak directly to each consumer, your marketing requires a personalized touch for every campaign you execute. That’s why email segmentation is so important — it can turn your one-size-fits-all emails into tailored, ROI-driving messages. But if you aren’t segmenting your emails, it’s hard to know […]
How to Create Standout Newsletter Emails – Winning the Inbox
In the dynamic landscape of digital marketing, email newsletters are a formidable business tool — one that continues to rule as a powerful means of communication and engagement with target audiences. Email newsletters have a massive pool of potential customers because nearly everyone has an email account. More than 4 billion people worldwide have an […]
Email Segmentation & Personalization What’s the Difference and Why are They Important
This article was created in cooperation with our partner, Jellyfish. Segmentation and personalization are both crucial elements of email marketing. However, the two words are often used interchangeably rather than addressed as separate and key components within an email marketing strategy. In this blog, we explore the definitions of segmentation and personalization, how they differ from […]