Email Segmentation & Personalization What’s the Difference and Why are They Important
This article was created in cooperation with our partner, Jellyfish. Segmentation and personalization are both crucial elements of email marketing. However, the two words are often used interchangeably rather than addressed as separate and key components within an email marketing strategy. In this blog, we explore the definitions of segmentation and personalization, how they differ from […]
Revolution Beauty Creates Interconnected Experiences With Bloomreach
Revolution Beauty is a beauty company dedicated to providing incredible, cruelty-free beauty products for everyone. Based in the UK with a worldwide presence, the business spans 13 brands and a range of cosmetics and beauty categories that strive to provide customers with accessible, affordable products that break down barriers that stop them from enjoying beauty.
Proffsmagasinet Sends Fewer Emails, Generates More Revenue With Bloomreach
Proffsmagasinet is the primary ecommerce destination for do-it-yourself home owners in the Nordics. Proffsmagasinet’s online journey began in 2007, selling tools and measuring instruments on a small scale. Since then, the company has expanded to sell over 140,000 products online and has become the primary destination for craftsmen and home fixers because of its great […]
Arriva UK Bus Significantly Increases CRM Revenue With Bloomreach Engagement
Industry: Travel & Hospitality At the heart of Arriva UK Bus is an ambition to make passenger transport the best choice, as it looks to connect people within local communities to all of the things that are important to them — safely, reliably, and sustainably. The company has a long and proud history of operating […]
What Is Customer Lifecycle Marketing and Management?
If you’ve ever tried your hand at marketing for your ecommerce business, you know it isn’t a simple, straightforward process. There isn’t a step-by-step, fool-proof approach to get potential buyers to become repeat customers. But while there is no magic formula, there is a valuable way to approach the customer’s journey: customer lifecycle marketing. Understanding […]
What Is a Customer Data Platform (CDP) and the Benefits of It? The Definitive Guide
You’ve heard the buzz about customer data platforms. You’ve heard the letters CDP bandied about. Maybe your boss asked you if your company needs a CDP. Maybe you’re a boss wondering the same thing. Whatever questions you have about CDPs, you’ve come to the right place. We’re here to give you all the info you […]