Boost Conversions by Targeting High-Potential Customers With AI
Opportunity Adjust your marketing strategy based on customer behavior. Loomi predicts each customer’s probability of purchase and automatically segments them into high, medium, or low segments as their behavioral patterns change in real time. From there, the marketer can adjust marketing budgets to boost overall marketing performance. Example Segment customers into high, medium, and low […]
Use AI To Automatically Send Campaigns to Customers at the Right Time
Opportunity Send your campaigns on the channel and time of day a customer’s most likely to engage. Loomi calculates the best send time based on past engagement data (i.e., opens and clicks), then personalizes the message with products “frequently bought together” based on past purchases. Example If your customer tends to check their email at […]
What Is Consent Management? The Ultimate Guide
With non-compliance fines soaring and customers more concerned about their personal data than ever, consent management should be on top of the priority list for every company in today’s market. Whether it’s for your customer data platform or a similar tool, it is important to have a comprehensive consent management plan that is easy for your customers […]
What is Zero-Party Data and Why is it Important?
It is one of the hottest buzzwords in marketing right now. Zero-party data. And it’s all about asking instead of inferring. Why should you care? Customers are becoming increasingly wary of how their data is being collected and used. And legislation like the General Data Protection Regulation (GDPR) are starting to be more strictly enforced. […]
From Bronto End of Life to a Fast Future with Bloomreach
This article was written in partnership with Ansira , an independent, global marketing technology and services firm that designs relevant, persuasive experiences for all the right moments We all had hopes that 2021 was going to be the year of ‘back to normal’. As a Bronto customer, those hopes were dashed when you received the […]
The Power of Omnichannel Personalization in Marketing
Is an omnichannel personalization platform penciled into your priority list this year? It certainly deserves a spot. Personalization accelerates ecommerce business growth. According to McKinsey & Company, companies that grow quickly earn 40% more of their revenue from personalized marketing than peer brands that grow more slowly. By leveraging insights from customer behavior, omnichannel personalization […]
