How the Right Marketing Technology Makes Ecommerce Personalization a Breeze
Have you ever considered that the old adage “life is really simple, but we insist on making it complicated” might actually apply to digital commerce as well? Focus specifically on your role as a marketer facilitating personalized experiences for your customers in ecommerce for a moment. How many times have you thought to yourself that […]
What Is Customer Segmentation? Definition, Models, and Analysis
Customer segmentation is a buzzword that every marketer has heard of. But while the concept of segmentation is a straightforward one, the influence and implications it can have on your marketing strategy warrant an in-depth understanding of the term. Today’s consumers expect some level of personalization in the marketing campaigns they are served, and the […]
How To Achieve Customer Centricity With Bloomreach and Voxwise
As businesses continue to digitize and ecommerce grows, companies investing in data-powered customer centricity will be the winners of the future. Small traditional retailers have always known that building a relationship with customers is the key to success. Meanwhile, as retailers grow over time, they often end up pushing products on the masses anonymously. But […]
Terno Increased Conversion Rate 27% With Bloomreach and Voxwise
Terno is a retailer from central Europe that operates two supermarket brands with over 150 stores of various sizes. Together with its customers and regional producers, the B2C grocery retailer and B2B wholesaler form a community that cares about health, wellness, and food accessibility.
FitFlop Migrates Marketing Automation and ESP Activity to Bloomreach Engagement
FitFlop set about changing the footwear industry in 2007 and hasn’t looked back since — supporting its customers with the perfect combination of biomechanics, comfort, and fashion. When the company first entered the scene, it was generally accepted that a shoe could not both look good and feel great. It has set about changing that […]
Woolworths’ MILKRUN Powered by Metro Uses Bloomreach To Ensure Fast Grocery Delivery
Woolworths Supermarkets is an Australian chain of supermarkets and grocery stores owned by Woolworths Group. Founded in 1924, Woolworths is Australia’s biggest supermarket chain and the overall largest retailer in Australia. The company is driving forward the future of grocery shopping with its app MILKRUN Powered by Metro. With this app dedicated to grocery delivery, […]