Ecommerce Marketing Automation and Its Benefits
Thinking about investing in marketing automation for your ecommerce business? If so, you’re not just thinking ahead for the future of your brand — you’re making the right move for the here and now. The fact is, every modern business should be harnessing the efficient, lucrative toolset that ecommerce marketing automation offers. And when you […]
How To Lessen the Impact of Ecommerce Returns
As the popularity of online shopping grows, so too does the frequency with which online shoppers are returning the products they’ve purchased online. This has led to an ecommerce returns issue that’s leaving companies of all sizes and verticals trying to stop the bleeding on their bottom line. Why Do Ecommerce Returns Happen? Ecommerce returns refer to the […]
Welcome Email Series Best Practices
By sending welcome emails to new leads or new subscribers, you’re creating a first impression for your brand. Needless to say, sending the right welcome message is essential so you can make the right first impression for a long and successful relationship. As it is the first step of the customer lifecycle journey after someone has trusted […]
Tatry Mountain Resorts Uses Bloomreach and Voxwise To Drive Customer Engagement
Founded in 1992 and headquartered in Slovakia, Tatry Mountain Resorts is one of the largest resort operators in Europe. TMR operates a complex set of businesses, including ski resorts, waterparks, amusement parks, restaurants, sports shops, and hotels.
How Alshaya Saves Time and Generates Revenue With its Customer Reactivation Program
Alshaya Group is a dynamic family-owned enterprise first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers. Alshaya Group’s portfolio extends across MENA, Turkey, and Europe with thousands of stores, […]
Optimize Time-Sensitive Communications and Encourage Immediate Action From Customers
Opportunity Use automated messaging to efficiently send customer notifications and updates, segment audiences based on location, employ urgency and scarcity tactics to drive immediate action, and deliver clear event/product updates. Example “Our SoHo store will be closed tomorrow for Thanksgiving, but our online store will be open!” Value Build trust and reliability with customers by […]
