Arriva UK Bus Significantly Increases CRM Revenue With Bloomreach Engagement
Industry: Travel & Hospitality At the heart of Arriva UK Bus is an ambition to make passenger transport the best choice, as it looks to connect people within local communities to all of the things that are important to them — safely, reliably, and sustainably. The company has a long and proud history of operating […]
What Is Customer Lifecycle Marketing and Management?
If you’ve ever tried your hand at marketing for your ecommerce business, you know it isn’t a simple, straightforward process. There isn’t a step-by-step, fool-proof approach to get potential buyers to become repeat customers. But while there is no magic formula, there is a valuable way to approach the customer’s journey: customer lifecycle marketing. Understanding […]
What Is a Customer Data Platform (CDP) and the Benefits of It? The Definitive Guide
You’ve heard the buzz about customer data platforms. You’ve heard the letters CDP bandied about. Maybe your boss asked you if your company needs a CDP. Maybe you’re a boss wondering the same thing. Whatever questions you have about CDPs, you’ve come to the right place. We’re here to give you all the info you […]
Permission-Based Email Marketing: What It Is, Why It Matters, and Best Practices
Trust is the cornerstone of a successful email marketing campaign, and email in particular is one of the most personal touchpoints you can create with your customers. You’re essentially knocking on their virtual door and you want to ensure they open it and let you in. That’s where permission-based email marketing comes in — it’s […]
5 Email Campaigns You Can Implement Right Now To Drive Revenue
There’s no denying that emails can do wonders for ecommerce businesses — after all, emails can generate an ROI of $36 for every $1 spent. But knowing what’s possible and actually achieving that ROI through email are two different stories. Fortunately, if you’re using Bloomreach Engagement, you already have access to a world-class email platform […]
7 Email List Management Best Practices for Loyal Subscribers
Email remains one of the most popular digital marketing channels because regardless of whether the organization is an independent retailer or ecommerce giant, it allows them to get their brand directly in front of consumers. After all, 99% of consumers check their inbox every day. When compared to social media, email marketing delivers 174% more […]
