The SaaS Reckoning Is Real — Here’s How We’re Leaning Into It With Loomi Connect
There’s a big AI elephant in the room — a critical question that I think every software company leader needs to answer honestly: Are we the product that agents replace, or the infrastructure that agents depend on? That question sits at the heart of everything Bloomreach is building right now. And the answer we’ve arrived […]
Commerce Is Everywhere – But Are You Taking Personalization Anywhere?
Shopify has done something remarkable. It’s given over two million merchants the infrastructure to sell anywhere commerce happens — online storefronts, physical retail, social channels, marketplaces, and increasingly, AI-powered discovery environments like ChatGPT. The commerce problem, for most merchants, is largely solved. The personalization problem is a different story. For all the channels Shopify merchants […]
Smarter Channels, Stronger Relationships: The Power of a Connected CRM Strategy
The modern customer journey doesn’t follow a straight line, and it certainly doesn’t happen in a single channel. Today’s customers engage with brands when and where it’s most convenient — clicking on ads, opening emails, and connecting across apps and social platforms, often within the same journey. For marketers, this creates both an opportunity and […]
Gmail Changed the Game: What Google’s AI-Powered Inbox Means for Email Marketers
Google’s integration of Gemini directly into the Gmail experience isn’t just a product update — it’s a structural shift in how consumers interact with email. And for marketers, the implications are massive. With Gemini now capable of summarizing messages, surfacing offers on demand, and acting as an intelligent intermediary between brands and buyers, the inbox […]
Best Braze Competitors and Alternatives in 2026
Braze is a widely recognized name in customer engagement. But as brands evaluate their options, many discover that Braze competitors offer capabilities better suited to their specific needs, whether that’s deeper ecommerce integration, more accessible pricing, or AI-powered personalization that goes beyond messaging. This guide breaks down the best Braze alternatives in 2026, helping you […]
Real vs. Synthetic Data in Ecommerce: Why Behavioral Data Wins for Search and Personalization
The AI models powering your ecommerce search and personalization are only as good as the data they learn from. When a shopper types “waterproof jacket for New York winters under $200,” the search engine behind the results needs more than keyword matching. It needs context: what that shopper clicked last time, what similar shoppers purchased, […]