Retail in 2021: Raj K. De Datta’s Predictions for the Commerce Industry in the next 12 Months
2020 has been a challenging year for the world of commerce: stores had to remain closed for months, consumers were stuck at home during extensive lockdowns and many B2B buyers had to pause their traditional marketing efforts. As we look ahead to 2021, Bloomreach CEO and Co-founder Raj K. De Datta shares his predictions about […]
Bloomreach’s Product Search Is Your Route to Success
So you tried to do the impossible and took on a DIY site search project. But as you’ve most likely learned along the way, building a search engine for an ecommerce site takes a lot of time, effort, and focus. Not to mention, you’ve likely lost money as you tried to design, build, and perfect […]
Getting To Know Your Customers With a Unified Data Strategy
Do you know your customers? Most marketers like to think so. But truly understanding them — knowing their likes and dislikes, their inclinations and preferences — can be a real challenge. That’s because shoppers aren’t static. Their relationship with your brand is always changing, with new wants and needs brought to the table with each new […]
How to Increase Customer Value: Key Strategies for Customer Lifetime Value
Customer lifetime value (CLV) is a metric that doesn’t get enough attention in modern business strategies, but it can be an eye-opening method of measuring your business’ success. If you’re unfamiliar with the term, customer lifetime value is a customer’s value to a company over a period of time. Basically, it’s a measurement of the […]
Adopting a Human-First Perspective for AI in Commerce
Artificial intelligence is such a hot topic right now that it seems like every department of every business is adopting it as fast as they can. It’s the tool of the future, and the fear of missing out is driving professionals (especially marketers) to embrace AI first and ask questions later. But despite the pressure […]
How Bloomreach Uses First-Party Tracking To Help You Run More Efficient Paid Ad Campaigns
Reducing customer acquisition cost (CAC) and getting more efficient with marketing spend (especially ad spend) is top of mind for every marketing leader. As paid channels get more expensive, it is essential that marketers find a way to optimize ad spend. While every platform has its way of tracking customer activity, all of them do […]