4 Ways an Omnichannel Strategy Improves Customer Experience
Over the past few years, digital transformation has hit hyperdrive. Quarantines and social distancing drove people to digital spaces, or as McKinsey put it, “consumers vaulted five years in the adoption of digital in just eight weeks.” It’s been a change for everyone, even those less experienced with the digital world. In Latin America alone, […]
The 3-Strike Philosophy of Ecommerce Site Search in the Eyes of B2B Buyers
We hear it at in-person conferences. We see it on our LinkedIn feeds. Long-time practitioners like myself even feel it in our bones. We need to make B2B experiences as easy as B2C. Unfortunately, the switch to digital has been anything but easy for B2B, primarily because of the way the B2B market typically handles […]
Semantic Search Guide: What Is It And Why Does It Matter?
What Is Semantic Search? Semantic search is a data searching technique that uses the intent and contextual meaning behind a search query to deliver more relevant results, putting people at the center of product discovery. But what is semantics, exactly? Well, it refers to the philosophical study of meaning. (Pretty deep, huh?) Even though philosophy […]
Bloomreach Commerce Pulse: Update on US, UK, & EU eCommerce Traffic & Sales – Wk of March 8-14, 2020
The week of March 8, last week – though it feels a lot longer ago to most of us, was a turbulent one to say the least. It seemed as if the pandemic went from a regional emergency focused on China, Northern Italy, Seattle, and a few cruise ships to a national and global crisis […]
What Is a Content Management System (CMS), How Does It Work And What Is the CMS Role in Marketing?
Content is becoming one of the main ways businesses interact with their customers. Gone are the days when companies could regard content as a “nice to have” on the side. But content doesn’t affect just marketing — having the right content management system (CMS) to manage content has become a core part of businesses and […]
Why B2B Marketing Personalization Should Be a Main Priority For Distributors
It’s no secret that consumers want things fast, easy, and convenient, and why wouldn’t they if most of their daily tasks consist of a few clicks of the mouse? That’s why when it comes to creating your sales pipeline for prospects, user journeys need to be connected, touchpoints need to make sense, and barriers need […]
