eTail East
eTail has been the hub for top retail leaders to meet, collaborate, and experience cutting-edge e-commerce and digital marketing strategies.
The Importance of Zero-Party Data
As the internet becomes more privacy-centric by the day, the role of zero-party data becomes increasingly important. But what exactly is zero-party data, and what role does it play in modern marketing, and helping to predict customer behavior? Keep reading to find out. What Is Zero-Party Data? Zero-party data refers to a customer intentionally and […]
How to Create an Omnichannel Customer Engagement Strategy
It’s no secret that customer engagement is a primary goal for every marketer. It’s the modern metric used to measure success, and to get better engagement, you need to be present in all the right places. Everyone is using multiple devices, apps, and channels to interact with their favorite brands. And if businesses want to […]
Lunch & Learn: Unlock the Best Personalization Strategy for Search
Stay ahead in e-commerce search as our experts dive into the new conversational era of commerce and offer crucial insights to enhance your merchandising strategies.
What To Know About Using Live Chat for Ecommerce
It happens all the time — you’re ready to check out on an ecommerce site when uncertainty strikes. Perhaps it’s about size, pricing, or just needing more details about the product. And if you can’t find a quick solution, it’s easy to just give up on the purchase. That’s a common frustration a lot of […]
Omnichannel vs. Multichannel: What’s the Difference and How To Choose?
Are you confused about the difference between omnichannel vs. multichannel marketing? If so, you’re not alone. Since both involve using more than one marketing channel to reach an audience, these terms are often used interchangeably. But there are important distinctions between them that are vital for marketers to understand. In this article, we’ll dive into […]