Getting To Know Your Customers With a Unified Data Strategy
Do you know your customers? Most marketers like to think so. But truly understanding them — knowing their likes and dislikes, their inclinations and preferences — can be a real challenge. That’s because shoppers aren’t static. Their relationship with your brand is always changing, with new wants and needs brought to the table with each new […]
How to Increase Customer Value: Key Strategies for Customer Lifetime Value
Customer lifetime value (CLV) is a metric that doesn’t get enough attention in modern business strategies, but it can be an eye-opening method of measuring your business’ success. If you’re unfamiliar with the term, customer lifetime value is a customer’s value to a company over a period of time. Basically, it’s a measurement of the […]
Adopting a Human-First Perspective for AI in Commerce
Artificial intelligence is such a hot topic right now that it seems like every department of every business is adopting it as fast as they can. It’s the tool of the future, and the fear of missing out is driving professionals (especially marketers) to embrace AI first and ask questions later. But despite the pressure […]
How Bloomreach Uses First-Party Tracking To Help You Run More Efficient Paid Ad Campaigns
Reducing customer acquisition cost (CAC) and getting more efficient with marketing spend (especially ad spend) is top of mind for every marketing leader. As paid channels get more expensive, it is essential that marketers find a way to optimize ad spend. While every platform has its way of tracking customer activity, all of them do […]
Bloomreach Commerce Pulse: Update on US, UK, & EU eCommerce Traffic & Sales – Wk of March 22-28, 2020
The week of March 22 saw much of the United States, Europe, and the United Kingdom settle into an odd state of ‘the new normal’ for those who continue to work – foreseeable future – from home, and a new level of crisis for those directly impacted by furloughs and layoffs. McKinsey released updated consumer […]
Using AI To Target the Right Customers at the Right Time
Every marketer knows that timing is everything. If you want to encourage your audience to take a certain action or buy a certain product, you can’t serve them an inconvenient SMS or an ill-timed email. You need to reach them at the right time. But finding the perfect timing for your marketing campaigns isn’t an […]
