Using AI To Target the Right Customers at the Right Time
Every marketer knows that timing is everything. If you want to encourage your audience to take a certain action or buy a certain product, you can’t serve them an inconvenient SMS or an ill-timed email. You need to reach them at the right time. But finding the perfect timing for your marketing campaigns isn’t an […]
How to Build a Search Engine: 7 Things You Need to Know
So, you’d like to build your own search engine. We’d like to save you the trouble. And it is trouble, as you no doubt know. Of course it’s possible to go DIY on a search engine project. There are powerful starter kits out there — Solr, for instance. You can build a fine site search […]
Why Bloomreach Is the Best Experience Platform for Composable Commerce
The market is buzzing with the concept of ‘Composable Commerce’. Organizations are disassembling old monoliths and replacing them with ‘Packaged Business Capabilities’, which provide units of functionality that can be easily integrated into a wider stack. In the past, this has been referred to as “microservices”, but the change here is the word ‘composable’. While […]
Searchandising: What Is It, and Why Is It a Winning Combo?
There are a lot of famous combinations throughout history: peanut butter and jelly, Romeo and Juliet, and Batman and Robin — just to name a few. So, we wanted to introduce another great combination: searchandising, which brings together site search and merchandising in the most ideal way. Searchandising, or search merchandising, has gained a ton […]
How Natural Language Processing Can Help Product Discovery
Human language in itself is difficult to master. So, it’s no surprise that there can be a general disconnect between computers and humans. Since computers cannot communicate as organically as we do, we might even assume this separation between the two is larger than it actually is. While computers communicate with one another in code […]
Competing Like Amazon Business In a Post-Pandemic World
If you have been trapped in a swamp for several weeks, you may have missed the announcement that Amazon’s B2B segment, Amazon Business, hit the $25 billion mark for worldwide revenue in March. This may not surprise you, given how Amazon’s consumer business shaped the buying habits of Millennials and Zoomers who now represent a […]
