Transforming Product Discovery Through AI-Powered Personalization

AI-Powered Personalization in Product Discovery

Personalization is a word that’s been on everyone’s lips for years, and the appeal is easy to understand: It allows businesses to tailor their offerings to individual customer preferences, increasing engagement and loyalty while driving higher conversion rates and sales. But even though personalization is seen as the holy grail of the customer experience, it […]

Episode 90: The Future of Shopping Is…”Phygital”?!

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The combination of AI and personalization is shifting customer expectations for shopping experiences at an astonishing pace. In today’s episode, we’ll get a first-hand look at the real-world application of AI to create personalized customer experiences at scale, with the Head of Digital and Ecommerce at Miele, Sergei Moiseev-Liberman.   As a high-end German manufacturer of […]

The Path to Achieving True 1:1 Personalization

Using customer affinities to deliver 1:1 personalization

True personalization is the ultimate goal for any ecommerce brand, and it’s something we at Bloomreach have been working tirelessly to improve and innovate on. Our work with large language models has already allowed us to make great strides with intent relevance in the development of hybrid vector search, but it doesn’t stop there — […]