Modern ecommerce teams are constantly “spinning plates.”
With the growing scale and complexity of global ecommerce, it’s often up to the ecommerce team to manage this growth and optimize the site experience for conversions and customer experience. The tasks are endless: update product listing pages, build new category pages, make sure promotions are hitting the mark, etc. It can be a constant struggle to keep everything up to date and aligned with how customers actually shop.
Enter dynamic categories for Bloomreach Discovery. Designed to streamline your workflows and give you more control, dynamic categories can help you create and manage category pages with ease. Learn how merchandisers across the world use this feature to drive efficiencies and accelerate “build time.”
What’s the Issue?
Ecommerce teams want to move fast and they want to build shopping experiences that actually reflect how their shoppers look for products. For example, in a catalog of thousands of outdoor equipment products, how does a newbie find everything they need for an upcoming winter sport? Or when shopping for an assortment of collectibles, how can a shopper find just the character products they want?
Today, merchandisers are often faced with extremely manual processes to build new category pages. They have to rely on manual SKU lists, work around their PIMs, and keep each category up to date with regular uploads. Workarounds are often needed, like using filters for category pages, but these pages have restricted merchandising opportunities.
Enter the Fix
Dynamic categories are transforming the way ecommerce teams are managing their category pages. These categories are unique from traditional feed-originated categories. For one, they’re built on conditions that you set (e.g., “category,” “price,” “gender,” “brand”). These categories are then updated in real time as you update the product feed — there’s no need to assign the dynamic category with each upload. You also have the option of manually adding products to dynamic categories. These pages can then be used for marketing campaigns, prioritizing inventory, or simply organizing your categories in a user-friendly manner. There are limitless use cases for dynamic categories, but here are a few great examples from our customers.
Notable Use Cases
Shop by Level
A sports retailer is helping its customers narrow down which equipment to buy for a specific sport based on their skill level. For example, the brand offers a master category for the product type, and then has a “shop by level” that feeds into tiers of products, like “beginner” and “advanced.”
Sale Highlights
A large furniture retailer uses dynamic categories to highlight discounted products by category — for example, products on sale in the “office room furniture” category. It also uses dynamic categories to highlight an excess inventory section with conditions like “stock>100.”
Cross-Category Themes
A collectible vendor highlights its character brands in dynamic categories, with products that span different product types (i.e., shoes, backpacks, and toys featuring a specific character). The brand also utilizes dynamic categories for seasonal campaigns (like back to school or Valentine’s Day).
Popular Category Subgroups
A large shoe retailer created dynamic categories to highlight popular subgroups within a category (e.g., “mens,” “shoes,” and “casual”).
And that’s not all. Our customers are constantly creating and building categories at scale and solving for a number of use cases for their business with this new feature. With greater flexibility in category creation and more control over their workflows, merchandising teams are driving business outcomes faster than ever.
Start Driving Greater Merchandising Efficiency Today
Merchandising teams can’t afford to waste time on manual tasks and maintenance. With Bloomreach Discovery’s dynamic categories, you can greatly speed up your workflows and create tailored category pages with ease.
Plus, dynamic categories for up to 150 categories are included for every Discovery customer. Need more? Talk to your Account Manager to learn how you can upgrade for unlimited dynamic categories!
