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Cheers to Holiday Success: Brands Reaching 99% Inbox Placement

By Gavin Sherry

11/29/2023


There’s no time of year more important for e-commerce professionals than the holiday season. 

And while email deliverability matters on every day of the calendar, it just seems to matter more when the e-commerce pressure of Black Friday, Cyber Monday, and the rest of the holiday season are turned all the way up.   

That’s why this holiday season, we’re singing the praises of all the brands in our 99% Inbox Placement Club for the month of November. ‘Tis the season for us to salute these customers and their extraordinary email marketing efforts. 

This exclusive circle is made up of Bloomreach clients who have utilized the Bloomreach Engagement platform to its full email potential, resulting in over 99% of their outgoing emails landing in customers' inboxes. Our November club members are brands going above and beyond to bring their customers the personalized experiences they deserve online. 

To kick the celebration off, we want to highlight some new logos that made it into the club! 

While deliverability may seem like an easy feat, it is far from it. 

The brands in our 99% Inbox Placement Club this holiday season are true champions of email marketing. It’s an impressive accomplishment, and some businesses are even achieving a full 100%. 

Considering how dominant email is as a marketing channel (over half of the world’s population has an email address that they use daily), it’s in every business’ best interest to land directly in their customers’ inboxes and do everything they can to stay out of the spam folder. 

Unfortunately, spam is where too many emails end up due to not having a proper email marketing strategy and deliverability best practices in place. In fact, nearly 50% of emails end up marked as spam by ISPs. And once it hits the spam folder, that’s the end of the line for your campaign — no one will see it, and all the time and effort you put into your email is wasted.

That’s why so many businesses turn to Bloomreach Engagement to help them craft the most clickable, visible, and ROI-driving email campaigns. Our platform is the tool you need to elevate your email marketing program without sacrificing deliverability and ease of use, making 99% deliverability an achievable goal for all your personalized email campaigns

So, without further ado, here are our November club members who are celebrating the holidays in style in our 99% Inbox Placement Club!

Fashion Brand Standouts

Consumers reportedly spent over $210 billion online during the 2022 holiday season, and email marketing was responsible for driving 15% of that amount. 

As customers look for new trendy layers and fashionable gifts for their loved ones, high inbox placement ensures that shoppers are getting the products, deals, and collections they want to look their best this season.

Cosmetics, Fragrance, and Jewelry Brand Standouts

Finding a statement jewelry piece for a loved one during the holidays is all about finding the right look for their unique style, which is why email is such a valuable resource for communicating with customers in a personalized manner. 

We’re so pleased to see brands harnessing Bloomreach Engagement to send personalized campaigns that reach their customers’ inboxes with the right products at the right time.

Sports Apparel Brand Standouts

To make sure email campaigns reach their maximum ROI, sports apparel brands need to craft engaging and relevant emails that hit their audience’s inboxes every time. These brands are the all-stars of email deliverability this month and deserve to have their names on a trophy!

Restaurants, Food, and Beverage Brand Standouts

Serving campaigns that deliver delicious emails to their customers’ inboxes is a specialty of each of these brands. With a solid email marketing strategy and messages that foster healthy open and click rates, their 99% deliverability results are well deserved from their five-star efforts. 

Other Stellar Standouts

Last but not least, these Bloomreach customers are some of the best email senders we know. Not only are their emails personalized and valuable, but these teams have also prioritized email program hygiene to ensure that messages are making it into the inbox.

Join the Ranks of the Best Email Senders

Congratulations to our November 99% Inbox Placement Club — you will most certainly see your top-notch inbox placement pay off this holiday season! We can’t wait to announce even more brands who have earned their place in this prestigious group in the future.

Have you ever considered how much revenue your company is missing out on because your emails are landing in spam? The number can be staggering if you have a low deliverability rate. Check out our resources here to learn more about how increasing your deliverability rate directly leads to revenue. 

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Gavin Sherry

Head of Deliverability

With over 20 years of experience in strategic marketing and e-commerce solutions, Gavin now serves as Bloomreach's Head of Deliverability, leveraging his expertise in digital marketing planning & implementation, B2B brand management, and email marketing. Specialties include: retail, travel, hospitality, financial services and IT.

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