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      State of Commerce Experience

      We Can’t Create Commerce Experiences Alone — That’s Why We Chose To Unite the CommX Collective

      By Brian Walker

      Mar 09, 2022

      5 min read

      State of Commerce Experience

      We Can’t Create Commerce Experiences Alone — That’s Why We Chose To Unite the CommX Collective

      Today we announce something vitally important in the commerce technology ecosystem, the founding of CommX, the Commerce Experience Collective. The founding members of CommX have come together because of a simple, but important reality. Today’s digital businesses need to focus on the customer experiences they deliver end-to-end in order to maximize their growth opportunity and build a sustainable, profitable business for the long haul. Those experiences need to be personalized, fast, agile, and adapt to the changing environment in which all businesses find themselves in today. 

      There are commerce clouds and there are experience clouds — but Bloomreach is the only commerce experience cloud in the world.  So — it just makes sense that we lead from the front on defining what a “commerce experience” really means.  Gartner defines commerce experience as “the programmed interactions between a marketer and the customer, beginning with awareness and continuing through purchase and postpurchase feedback.” At the end of the day — what does that actually mean for a brand and is it even accurate?  And where does revenue enter in their definition of a “commerce” experience?

      At the end of the day, you — the e-commerce professionals — must focus on driving a business. That fundamentally means leaning into long-term, profitable growth.  In order to achieve that you need to ensure the experiences you deliver to customers inspires them, helps them, and exceeds their expectations. You need them to come back often, becoming loyal customers who think of your business first and for which they advocate for and love. So how exactly can commerce professionals balance building great experiences while also improving overall business growth?

      That’s exactly why we have come together to found CommX!

      Understanding how to build the right tech stack, organize, design the business processes, measure and report on the right KPIs, and connect with the consumer are all complicated topics that really no one in the market is talking about or helping you with.  There are a vast number of resources that speak to one piece or another, and the industry research firms like to sell you expensive research, but in the end that is disconnected from the realities of your business — I should know, I am a former industry analyst. And there is not a community talking about a holistic end-to-end experience and how to activate that experience to increase revenue. Until now.

      The founders of CommX, and the solutions that will join us as we move forward, are committed to impactful, meaningful research and community to help you navigate the challenges. The partnership with CommerceNext and the community there is what really makes this possible, and we could not be more excited to engage with you — if you are an e-commerce or digital marketing professional, a solution provider, or someone involved in supporting the services many businesses need help with.

      We hope you’ll join our journey and participate in the research and thought leadership of CommX.  Learn more about the CommX Collective here.

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      Brian Walker

      Chief Strategy Officer at Bloomreach

      Brian Walker is a veteran commerce strategy and marketing leader focused on the transformation of digital customer engagement and commerce.

      He has held a wide range of roles across the commerce landscape - from practitioner to analyst to consultant to software strategy and marketing leader - giving him a unique view on the evolving capabilities and approaches necessary for businesses to thrive as digital channels have evolved to become the primary driver for business growth.

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