AICompound ValueOmnichannel

AI-Driven Customer Acquisition

Use Unified Customer Data To Optimize Ad Audiences and Acquire High-Value Customers

With acquisition costs on the rise, marketers need to be more efficient with their ad budgets. Improve ROAS by 20-40% with AI-powered segmentation, and cut Customer Acquisition Costs (CAC). This Loomi AI-powered use case enables you to automatically surface your highest-value customers and prospects, so you can deliver more effective campaigns across ads, website, email, and SMS.

Channel

Products:

Marketing Automation

Industries:

Ecommerce Financial Services Gaming Hospitality & Restaurants Retail Travel & Transporation

Goal:

Acquire Customers

Metrics:

Average Order Value Conversion Rate Revenue Revenue Per Visitor

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Why Marketers Turn to Bloomreach for Customer Acquisition

Marketers need better ways to connect their first-party data to their ad campaigns. Instead of juggling multiple tools to build audiences, activate campaigns, and measure results, Bloomreach brings everything together in one platform — making it easier to move faster and keep data consistent across channels. In particular, Bloomreach’s AutoSegments feature combines first-party data from every channel with analytical segmentation to identify both high- and low-value pockets of customers.

Loomi AI automatically creates lookalike segments based on your highest-value customers, and you can further identify and exclude low-CLTV customers (e.g., high returners or those who’ve opted out of email or SMS communications) to ensure you’re spending your ad budget wisely.

Get Inspired: Run Targeted Campaigns Using AI

Omnichannel

Paid Ads

AI-Driven Customer Acquisition

Maximize efficiency by synchronizing audience targeting and suppression across paid ads, email, SMS, and owned channels from a single platform. Build AI segments once, then deploy them consistently across all channels, ensuring high-value lookalikes receive coordinated messaging while low-value customers are suppressed everywhere.

For example:

Create segments based on category affinity from browsing and searching behavior (e.g., customers who searched for “running” or “premium skincare”). This results in higher-quality seed audiences and lookalikes, and will help campaigns target people who actually show intent.
Use email/SMS click and conversion data to create segments. You can refine this further by focusing on specific categories and exclusions (e.g., “customers who only engaged with the furniture category, not decor”) to improve targeting and reduce wasted spend.
Suppress ad campaigns to low-CLTV segments, such as recent buyers, frequent returners, those who’ve opted out of email and SMS marketing, and more. This will save you from paying to reach people who aren’t likely to convert, while protecting your margins.

The system automatically feeds engagement data from ad platforms and owned channels back into customer profiles, creating a flywheel effect where each channel interaction improves targeting in others.

Improve ROAS by 20-40% with AI-powered segmentation, and cut customer acquisition costs.

Paid Ad Optimization Using Audience Predictions

Prebuilt Use Case

Optimize ad spend across Meta, Google, and TikTok with AI-powered audience segments built from unified first-party data. Loomi AI automatically identifies your highest-value customers based on purchase history, engagement patterns, and lifetime value, then creates lookalike audiences that target similar high-potential prospects. Simultaneously, the system excludes low-value segments like frequent returners, customers who opted out of communications, or those with negative profitability impact, preventing wasted ad spend on audiences unlikely to generate returns.

See Documentation

O2 Slovakia reduced acquisition costs by up to 37% by using Loomi AI lookalike audiences powered by first-party data.

How It Works

Loomi AI analyzes unified customer data from all channels — web behavior, email engagement, purchase history, returns, and more — to automatically identify high-value customer patterns and low-value segments.

Loomi AI creates intelligent lookalike audiences based on your highest lifetime value customers and builds suppression lists of unprofitable segments (like frequent returners or opted-out customers).

AI-powered segments automatically sync to major ad platforms (e.g., Meta, Google) while reusing the same targeting logic across owned channels like email and SMS for consistent messaging, ensuring targeting, suppression, and measurement stay consistent everywhere.

Engagement data from ad platforms feeds back into customer profiles, ensuring audience quality and targeting precision continuously improve over time.

Real-time performance tracking helps you keep track of the reduced acquisition costs and improved ROAS as your spend focuses on prospects most likely to become profitable long-term customers.

Retail +34% Impressions

HMV Uses AutoSegments to Discover Valuable New Google Ads Segment

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Campaigns Built Using Intelligent Customer Targeting

British music and entertainment retailer HMV wanted to better optimize its ad campaigns, which is why the brand turned to Bloomreach. After using the Loomi AI-powered AutoSegments feature, HMV was able to find new customer segmentation opportunities, leading to a 14% lift in campaign revenue, a 34% increase in impressions, and a 425% boost to landing page views.

Target Audience for AI-Based Conversion Optimization

Retail brands that are struggling with rising acquisition costs, financial services companies that are trying to optimize customer acquisition efficiency, and travel companies that are targeting high-value customer segments across paid and owned channels.