Case Study

How Cedar Fair Scaled an Immersive Mobile Experience

Learn how Cedar Fair took advantage of Bloomreach Experience to offer unforgettable experiences online and offline.

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We have the ability now to look at all of the various people who are coming into our parks, and we. can deliver the right message for them, at the right time, in the right channel, and do that in a relatively effective way

Jim Denny, VP of eCommerce at Cedar Fair

See how Cedar Fair used Bloomreach Experience Manager (brXM) to: 

  • Deploy 11 park sites in 4 months
  • Build 8 mobile apps, connected to CRM and in-park beacons
  • Optimize experience with built in A/B testing

Cedar Fair is one of the largest amusement-resort operators in the world, entertaining 26 Million guests a year across its 11 amusement parks, including its flagship park, Cedar Point.

Cedar Fair's parks provide incredibly immersive experiences. That focus on an immersive experience was pivotal to Cedar Fair’s digital transformation path, which began where all the best do - with customer expectations.

Cedar fair had a critical look at where their digital experience was to see if they were living up to guest expectations. With this in mind, the team set about creating a digital vision and a clearly defined plan to get there.

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