How to Manufacture a Better CX Through Headless Commerce
Sunny Mallavarapu, Digital Transformation PM at Bosch, describes the journey he took, by way of a commerce infrastructure re-platform, to revolutionize the digital customer experience in B2B.
Alongside CMS specialist Bloomreach, Bosch presents a winning approach on how to:
- Accelerate B2B eCommerce via a "headless" solution
- Create personalized, unique experiences at country level, while aligning experiences globally
- Increase team efficiency and scalability