Target Specific Groups of Users to Push Better Performing Products
Opportunity Boost collections based on customer segments and behaviour using data insights Example Bury higher-priced products on your category page that are less likely to convert on mobile. Bury products with product information that does not display effectively on mobile. Value Increase your conversion rate by burying products that are unlikely to convert.per ut, vestibulum […]
Blacklist Products Across All Pages Due to a Product Recall
Opportunity Quickly and easily remove specific products from all of your category pages in the event of a product recall. Example Remove recalled product directly and immediately while your marketing team is working on public relations. Value Prevent accidental purchases by completely hiding recalled products.
Use Global Facets To Determine Facet Ranking
Opportunity Configure facet ordering to choose what visitors see across your category and search pages — or let Bloomreach’s algorithm decide for you. Example As a large retailer, always hide “Brand” from categories where you have thousands listed to simplify shopping experience for customers. That way, they can easily look at other more critical facets […]
Prioritize the Facets or Facet Values You Want To Be More Visible
Opportunity Control the facets and facet values that your visitors see during your campaigns — or let Bloomreach’s algorithm decide for you. Example Remove facets you would never want to appear on promotional campaign pages. Boost and always show facets that apply across your entire site. Value Customize your users’ campaign experience by tailoring the […]
Give Preference to Products From a Given Supplier or Brand
Opportunity Fulfill initiatives and business requirements by soft boosting products from certain suppliers, brands, or vendors across your category pages. Example Boost preferred vendors so their products appear higher on category pages. Value Meet contractual obligations you may have with vendors.
Create Customer-Friendly Facets and Facet Values
Opportunity Rename facets and facet values to be more customer-friendly and clean up internal attributes passing through your feed. Example Simplify your customers’ search experience by combining “white,” “ivory,” “cream,” and “off white” into one facet for your clothing items. Value Increase conversions by displaying facets and facet values that utilize more consumer-friendly terminology.