Beyond Language Barriers: Why Language-Neutral Is the Future of Ecommerce Search
Many business owners view expanding into foreign markets as a sign that they’ve truly “made it.” However, managing multiple languages for a global brand can be challenging. It’s easy for search engines to misunderstand queries in different languages, creating poor site search experiences that lose sales. In reality, true success lies in offering a seamless […]
Burton Taps Into Loomi AI and Bloomreach Discovery for Conversion-Boosting Insights
Building on a legacy that began in 1977 with Jake Burton Carpenter’s vision, Burton is committed to delivering high-quality snowboarding gear, reducing environmental impact, and promoting fair labor practices — all while honoring its founder’s pioneering spirit. From transforming a backyard hobby into a global sport, the company remains at the forefront of innovation and […]
How To Reduce Cart Abandonment: The Role Of AI-Powered Personalization in Profitable Sales
Cart abandonment can be a silent killer of ecommerce revenue. You spend time and money bringing customers to your site, they browse, add products to their cart, and then… nothing. They leave without completing the purchase. A staggering 70% of shopping carts are abandoned across the ecommerce world. That’s a huge missed opportunity for profitability. […]
The Merchandiser Reimagined: How AI Is Changing the Role
You’re not imagining it: People are worried about AI taking their jobs. This concern is evident in frenzied LinkedIn posts, conversations among friends, and even roundtable discussions at work. AI is on everyone’s mind, and not always for the right reasons. The numbers show that most of us are apprehensive about AI replacing our jobs. […]
Giving Merchandisers Unprecedented Control With AI Studio
Our work with hybrid vector search has allowed us to strike the right balance between precision and recall, resulting in a product discovery solution that can serve incredibly relevant results based on a nuanced understanding of human language. But intent relevance is only one piece of the puzzle — there are other signals that determine […]
Essential Best Practices for Ecommerce Search Optimization
Have you given thought to your site search lately? Too often, ecommerce businesses treat their site search engine as a necessary function of their website, rather than a virtual sales associate. Just like your best salesperson on the shop floor, a top-notch search function can guide customers directly to what they want, To create this […]
