From Conversations to Conversions: Meet Loomi Conversational Agent
The best in-store experience isn’t about the inventory. It’s about the experience itself and the relationships that make them memorable — the associate who remembers you prefer silver over gold metals to match your undertone, or the one who knows the new arrivals you’d actually care about (and doesn’t make you repeat yourself when you […]
Hobbycraft Adapts to Shifting Search Behavior With Search+
Hobbycraft has built a reputation as the go-to destination for crafters across the UK, stocking over 27,000 products across every creative category imaginable, from watercolor paints and knitting yarn to cake-decorating and jewelry-making supplies. Already seeing strong results from conditional slot merchandising, the team wanted to push further and explore what else Loomi AI could unlock […]
Use Geo-Based Targeting To Curate Promotions to Specific Audiences
Opportunity Target specific audiences with promotions on your search and category pages, and show different product orderings based on user locale. Example Boost modern sofas for LA, and boost traditional sofas for Boston. Boost thinner jackets for Florida, and boost parkas for Wisconsin. Boost products that fit geographic regulations (e.g., water conservation) on your faucet […]
Understand How Product Performance Influences Rankings
Opportunity Utilize diagnostics to understand why a product is included in your result set, and determine what factors are driving its ranking. Example Identify that a pair of boxers was incorrectly categorized as “hat,” causing it to show up for “hat” search terms. Identify that a dress was categorized with “cap sleeves,” causing it to […]
Boost Seasonal, Holiday, and Event-Related Products
Opportunity Boost season-appropriate products on your top category, gifting, and/or sale pages in advance of a seasonal event. Example Boost “red” or “heart pattern” products for Valentine’s Day. Boost “red, white, and blue” or “star pattern” products for July 4. Value Piggyback off external seasonal marketing efforts to surface seasonally related items to customers and […]
Boost Whitelabel or Branded Products
Opportunity Use the soft boost by attribute feature to boost your white-label and branded products in category pages. Example Boost white-label products for specific queries to capture higher margins. Value Increase your bottom-line revenue and conversion rates by boosting your white-label and branded products, which typically have a higher margin.