Use Geo-Based Targeting To Curate Promotions to Specific Audiences
Opportunity Target specific audiences with promotions on your search and category pages, and show different product orderings based on user locale. Example Boost modern sofas for LA, and boost traditional sofas for Boston. Boost thinner jackets for Florida, and boost parkas for Wisconsin. Boost products that fit geographic regulations (e.g., water conservation) on your faucet […]
Understand How Product Performance Influences Rankings
Opportunity Utilize diagnostics to understand why a product is included in your result set, and determine what factors are driving its ranking. Example Identify that a pair of boxers was incorrectly categorized as “hat,” causing it to show up for “hat” search terms. Identify that a dress was categorized with “cap sleeves,” causing it to […]
Boost Seasonal, Holiday, and Event-Related Products
Opportunity Boost season-appropriate products on your top category, gifting, and/or sale pages in advance of a seasonal event. Example Boost “red” or “heart pattern” products for Valentine’s Day. Boost “red, white, and blue” or “star pattern” products for July 4. Value Piggyback off external seasonal marketing efforts to surface seasonally related items to customers and […]
Boost Whitelabel or Branded Products
Opportunity Use the soft boost by attribute feature to boost your white-label and branded products in category pages. Example Boost white-label products for specific queries to capture higher margins. Value Increase your bottom-line revenue and conversion rates by boosting your white-label and branded products, which typically have a higher margin.
Boost New Products Upon Product Launch
Opportunity Boost newly launched products to increase visibility and traffic. Example Boost a new product with no sales history to prevent burial beneath existing bestsellers. Prioritize the hero image of a new print for a bestselling dress in search results for extra visibility. Value Create opportunities for products to receive increased traffic over time and […]
Boost Sale Items During a Promotion
Opportunity Feature sales items prominently on-site and in email promotions with the boost feature. Example Boost your limited-time swimsuit promotion at the beginning of summer so it appears higher in search results. Value Display sale items higher on your pages during promotions and increase the chance for users to browse and convert.