Use Global Facets To Determine Facet Ranking

Opportunity Configure facet ordering to choose what visitors see across your category and search pages — or let Bloomreach’s algorithm decide for you. Example As a large retailer, always hide “Brand” from categories where you have thousands listed to simplify shopping experience for customers. That way, they can easily look at other more critical facets […]

Prioritize the Facets or Facet Values You Want To Be More Visible

Opportunity Control the facets and facet values that your visitors see during your campaigns — or let Bloomreach’s algorithm decide for you. Example Remove facets you would never want to appear on promotional campaign pages. Boost and always show facets that apply across your entire site. Value Customize your users’ campaign experience by tailoring the […]

Give Preference to Products From a Given Supplier or Brand

Opportunity Fulfill initiatives and business requirements by soft boosting products from certain suppliers, brands, or vendors across your category pages. Example Boost preferred vendors so their products appear higher on category pages. Value Meet contractual obligations you may have with vendors.

Create Customer-Friendly Facets and Facet Values

Opportunity Rename facets and facet values to be more customer-friendly and clean up internal attributes passing through your feed. Example Simplify your customers’ search experience by combining “white,” “ivory,” “cream,” and “off white” into one facet for your clothing items. Value Increase conversions by displaying facets and facet values that utilize more consumer-friendly terminology.

Ranking by Dietary Preference

Opportunity Use 1:1 personalization to customize results based on product attributes such as gender, brand, and category. Example Use customer data platforms (CDPs) to classify customers as “vegan,” and rank vegan products higher for them when they use search terms such as “cheese” or “ice cream.” Value Drive greater revenue per visitor (RPV) by delivering […]

Out-of-Stock Reranking

Opportunity Ensure customers always find what they’re looking for by automatically pushing out-of-stock products further down in search rankings. Tap into Bloomreach’s Loomi AI to dynamically adjust product visibility based on inventory levels. This reduces frustration and keeps the shopping experience seamless and engaging. Example Bury “organic whole milk” in search results when it’s out […]