Transforming Product Discovery Through AI-Powered Personalization
Personalization is a word that’s been on everyone’s lips for years, and the appeal is easy to understand: It allows businesses to tailor their offerings to individual customer preferences, increasing engagement and loyalty while driving higher conversion rates and sales. But even though personalization is seen as the holy grail of the customer experience, it […]
The Path to Achieving True 1:1 Personalization
True personalization is the ultimate goal for any ecommerce brand, and it’s something we at Bloomreach have been working tirelessly to improve and innovate on. Our work with large language models has already allowed us to make great strides with intent relevance in the development of hybrid vector search, but it doesn’t stop there — […]
Wolseley Elevates B2B Product Search With Bloomreach Discovery
With 550+ branches across the United Kingdom, Wolseley is a leading merchant in plumbing, heating, cooling, and infrastructure, striving to be the first choice for trade customers nationwide. Wolseley has seen great success through its strong customer service and supplier relationships, as well as specialist knowledge, ease of business, and competitive pricing. As Wolseley continued […]
Succeed in the Age of AI with a Unified AI Strategy
AI is evolving at a tremendous rate, especially in its applications for ecommerce marketing. Only a few years ago, enhancing personalization with AI was considered cutting-edge. Today, with the rate of innovation we’re now seeing, leveraging AI in ecommerce marketing has become an expectation. However, while 80% of CMOs are planning to increase their investments […]
How To Personalize Ecommerce With Merchandising Tools
For your ecommerce website to stand out nowadays, you’ll need to do more than just offer great products. It’s about crafting personalized shopping experiences that truly resonate with each customer. Ecommerce merchandising tools are your secret weapon here. These tools don’t just make your products look good — they strategically influence buying decisions. By leveraging […]
New! Developer Resources for Bloomreach Discovery Now Available
The Bloomreach team has been cooking up some major updates for Bloomreach Discovery that are sure to make your implementation experience smoother and more intuitive. These enhancements are meant to streamline integration activities and support ongoing maintenance on the platform, ensuring you can focus on what you do best: creating amazing user experiences. TL;DR: Check […]
