Use Global Facets To Determine Facet Ranking
Opportunity Configure facet ordering to choose what visitors see across your category and search pages — or let Bloomreach’s algorithm decide for you. Example As a large retailer, always hide “Brand” from categories where you have thousands listed to simplify shopping experience for customers. That way, they can easily look at other more critical facets […]
Give Preference to Products From a Given Supplier or Brand
Opportunity Fulfill initiatives and business requirements by soft boosting products from certain suppliers, brands, or vendors across your category pages. Example Boost preferred vendors so their products appear higher on category pages. Value Meet contractual obligations you may have with vendors.
Boost New Products Upon Product Launch
Opportunity Boost newly launched products to increase visibility and traffic. Example Boost a new product with no sales history to prevent burial beneath existing bestsellers. Prioritize the hero image of a new print for a bestselling dress in search results for extra visibility. Value Create opportunities for products to receive increased traffic over time and […]
Boost Whitelabel or Branded Products
Opportunity Use the soft boost by attribute feature to boost your white-label and branded products in category pages. Example Boost white-label products for specific queries to capture higher margins. Value Increase your bottom-line revenue and conversion rates by boosting your white-label and branded products, which typically have a higher margin.
Boost Sale Items During a Promotion
Opportunity Feature sales items prominently on-site and in email promotions with the boost feature. Example Boost your limited-time swimsuit promotion at the beginning of summer so it appears higher in search results. Value Display sale items higher on your pages during promotions and increase the chance for users to browse and convert.
Boost Seasonal, Holiday, and Event-Related Products
Opportunity Boost season-appropriate products on your top category, gifting, and/or sale pages in advance of a seasonal event. Example Boost “red” or “heart pattern” products for Valentine’s Day. Boost “red, white, and blue” or “star pattern” products for July 4. Value Piggyback off external seasonal marketing efforts to surface seasonally related items to customers and […]
