Lock Specific Positions for Different Product Types
Opportunity Easily curate your online shopping experience to highlight what’s most important for your customers — and your business. Example Set a rule to highlight “Nike” brand shoes in any relevant search due to your existing merchandising contract or higher-margin products. Value Improve product diversity on your pages and expose products without manually locking them […]
Out-of-Stock Reranking
Opportunity Ensure customers always find what they’re looking for by automatically pushing out-of-stock products further down in search rankings. Tap into Bloomreach’s Loomi AI to dynamically adjust product visibility based on inventory levels. This reduces frustration and keeps the shopping experience seamless and engaging. Example Bury “organic whole milk” in search results when it’s out […]
Ranking by Dietary Preference
Opportunity Use 1:1 personalization to customize results based on product attributes such as gender, brand, and category. Example Use customer data platforms (CDPs) to classify customers as “vegan,” and rank vegan products higher for them when they use search terms such as “cheese” or “ice cream.” Value Drive greater revenue per visitor (RPV) by delivering […]
Store-Specific Ranking
Opportunity Use relevance by segment to treat every store as a segment and rerank products accordingly. Results are automatically personalized to your customer’s neighborhood, accounting for factors like income, ethnic demographics, and regional tastes. Results populate sooner than 1:1 personalization data aggregation. Example Automatically display organic strawberries at the top of your page when new […]
Recommend Products Based on Past Purchases
Opportunity Streamline the shopping journey with the most relevant product recommendations informed by each customer’s previous purchases. Use Bloomreach to automatically analyze each customer’s data, identify products that complement the items they bought, and showcase these recommendations to create a personalized experience that stands out. Example Display accessories (e.g., shoes or a hat) that pair […]
Create Customer-Friendly Facets and Facet Values
Opportunity Rename facets and facet values to be more customer-friendly and clean up internal attributes passing through your feed. Example Simplify your customers’ search experience by combining “white,” “ivory,” “cream,” and “off white” into one facet for your clothing items. Value Increase conversions by displaying facets and facet values that utilize more consumer-friendly terminology.