Boost Sale Items During a Promotion
Opportunity Feature sales items prominently on-site and in email promotions with the boost feature. Example Boost your limited-time swimsuit promotion at the beginning of summer so it appears higher in search results. Value Display sale items higher on your pages during promotions and increase the chance for users to browse and convert.
Boost Seasonal, Holiday, and Event-Related Products
Opportunity Boost season-appropriate products on your top category, gifting, and/or sale pages in advance of a seasonal event. Example Boost “red” or “heart pattern” products for Valentine’s Day. Boost “red, white, and blue” or “star pattern” products for July 4. Value Piggyback off external seasonal marketing efforts to surface seasonally related items to customers and […]
Blacklist Products Across All Pages Due to a Product Recall
Opportunity Quickly and easily remove specific products from all of your category pages in the event of a product recall. Example Remove recalled product directly and immediately while your marketing team is working on public relations. Value Prevent accidental purchases by completely hiding recalled products.
Target Specific Groups of Users to Push Better Performing Products
Opportunity Boost collections based on customer segments and behaviour using data insights Example Bury higher-priced products on your category page that are less likely to convert on mobile. Bury products with product information that does not display effectively on mobile. Value Increase your conversion rate by burying products that are unlikely to convert.per ut, vestibulum […]
Understand How Product Performance Influences Rankings
Opportunity Utilize diagnostics to understand why a product is included in your result set, and determine what factors are driving its ranking. Example Identify that a pair of boxers was incorrectly categorized as “hat,” causing it to show up for “hat” search terms. Identify that a dress was categorized with “cap sleeves,” causing it to […]
Use Geo-Based Targeting To Curate Promotions to Specific Audiences
Opportunity Target specific audiences with promotions on your search and category pages, and show different product orderings based on user locale. Example Boost modern sofas for LA, and boost traditional sofas for Boston. Boost thinner jackets for Florida, and boost parkas for Wisconsin. Boost products that fit geographic regulations (e.g., water conservation) on your faucet […]
