All Case studies

How Torrid Helps Customers Find What They Want With Bloomreach Discovery

6c7560e8-1c5f-48b9-9123-16457cf4e823

Story Behind the Brand

Torrid, an American women’s retailer catering to sizes 10 to 30, is the fastest-growing brand in plus-size fashion with over 400 stores in operation across the United States. 

The company is specifically tailored toward the “young, stylish woman” and offers a wide selection of products to give every customer the right fit.

More
accurate and consistent site search results
Six
weeks to get the project up and running
Personalized
search results based on website visitor behavior

Challenge

Right off the bat, Torrid knew that its goal was not to simply acquire customers based on price or convenience. Instead, the clothing company sought to nurture authentic brand loyalty with a first-rate online experience.

Not only was it crucial for their site to have an accurate understanding of what users type in the search bar, but it also needed to adjust those results according to overall visitor behavior. By creating a personalized shopping experience, Torrid could retain a loyal customer base and gain new ones.

Recommended Products

Merchandising

Focus on your biggest opportunities using our AI, Loomi, so you can spend 50% less time on operational tasks and more time on strategy.

AI-Driven Site Search​

Deliver fast ROI with Loomi AI. With 33 patents related to ecommerce search, Bloomreach is the market leader in intelligence.

Personalized Search

Drive faster ROI, including up to 8.5% more revenue per visitor with real-time segmentation and personalization.

Bloomreach Discovery

A powerful combination of AI-powered site search, SEO, recommendations, and product merchandising so you can deliver the perfect results to your customers.

Solution

Torrid decided to use Bloomreach Discovery to better understand site search behavior. With the data collected, the subsequent results could be adjusted accordingly and catered to the particular user.

This positioned Torrid to maintain accurate and consistent site search results for customers. In personalizing the online experience, the popular retailer was also able to increase shopping cart conversion rates.

Bloomreach Discovery only took six weeks to implement and had a huge impact on Torrid’s mission to anticipate and predict product popularity and consumer behavior. Customers can find what they want to purchase and also easily stumble upon products they didn’t even realize they wanted.

The level of confidence we have in showing our customer the product they are searching for has grown immensely.

6de82253-71b0-458f-81a5-48a4754ca88e

Sumaira Khan

Ecommerce Program Manager at Torrid

Results

Now, Torrid equips customers with a robust search engine on its website. By guiding the visitor to the correct products, and even planting targeted ones in search, Torrid sees impressive results time and again.

With the help of Bloomreach, Torrid merchandisers and marketers can place the right product in the right hands at the right time — at scale. Ultimately, this strategy leads to a big return on investment (ROI) for the company.

Share with Your Community

Copied!

Recommended Case Studies

Experience Limitless Marketing for Yourself in 30 minutes

With real-time data and AI fueling every campaign, you can unlock the next level of customer experience.

cta-section

Life With Bloomreach

Watch this video to learn what your life could look like when you use Bloomreach.