Engage Customers With Gamification To Build Brand Loyalty and Drive Sales
Opportunity Use game mechanics such as points, badges, leaderboards, and rewards to engage and incentivize customers to take certain actions, such as making a purchase, sharing content on social media, or referring friends. Example Add a weblayer to your website or create an in-app notification containing a spin-to-win wheel that contains a variety of incentives […]
Assign Loyalty Tiers Based on Purchase Behavior, Email Engagement, and Browsing History
Opportunity Offer a rewards program to customers for their loyalty. Example When a customer reaches a higher tier, send a “congratulations” email that includes the benefits of the qualified tier, an incentive for their next purchase, or another relevant reward. Value Drive success both in “soft” indicators of brand loyalty and customer satisfaction as well […]
Get Actionable Insights Fast With Bloomreach’s Analytics and Reporting Template Library
Opportunity Enable marketers with diverse skill levels to easily access data in a digestible and quick way based on popular use cases, then make data-driven decisions. Example Quickly analyze best-selling brands or categories during a given time period (e.g., Black Friday). Value Enhance marketing efforts and optimize campaigns quickly.
Improve App Engagement With In-App Offers
Opportunity Display exclusive offers and incentives via mobile app to increase usage. Example “Take advantage of our app-only offer — 10% off your next purchase, valid until Friday!” Value Motivate users to use and make purchases from the app, improving app usage and increasing conversions.
Boost Repeat Purchase Rate With Frequency-Based Replenishment Campaigns
Opportunity Encourage customers to make repeat purchases. Loomi uses data for items like pet food, personal care items, household clearners, and more to understand each customer’s average purchase frequency and nudge them when they’re near the date of repurchase. Example An online pet store sends a reminder email to a customer letting them know that […]
Boost Conversions by Targeting High-Potential Customers With AI
Opportunity Adjust your marketing strategy based on customer behavior. Loomi predicts each customer’s probability of purchase and automatically segments them into high, medium, or low segments as their behavioral patterns change in real time. From there, the marketer can adjust marketing budgets to boost overall marketing performance. Example Segment customers into high, medium, and low […]