Apple Mail Privacy Protection: What You Need to Know and How to Prepare
Apple has announced a few privacy-focused features coming to Apple Mail, with iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 updates coming in September. These might impact some key areas in how you target, personalize, and evaluate emails. The feature will be opt-in for users, with a pop-up on the first launch after update […]
10 Quick Wins to Boost Your Revenue
Online fashion retailers have to optimize marketing campaigns by utilizing their deep understanding of customer behavior in order to increase sales which results, of course, in higher revenue. While you may be tempted to offer discounts on the products you sell to increase sales volume, this approach negatively affects your profit margin. In this article we take […]
Integrated Marketing Campaign Guide: How To Plan a Campaign
We all have our favorite hangouts. The dog-friendly cafe down the street. The bookstore that smells like freshly printed paperbacks. The park with the picturesque fountain and comfortable benches. Your customers have their favorite hangouts too, but not all of them can be found on a map. Whether they’re browsing Reddit, staying on top of […]
Impactful Personalized Marketing Examples You Can Implement Today
Ask any marketer what the ultimate goal of marketing is and they’ll likely all have the same answer: a personalized experience for every customer. It’s a ubiquitous goal for every player in the marketing game. It’s something every business wants and every modern customer demands, but not every marketer can achieve. To reach this gold […]
Cheers to Holiday Success: Brands Reaching 99% Inbox Placement
There’s no time of year more important for ecommerce professionals than the holiday season. And while email deliverability matters on every day of the calendar, it just seems to matter more when the ecommerce pressure of Black Friday, Cyber Monday, and the rest of the holiday season are turned all the way up. That’s why […]
12 Hottest AI Campaigns for 2024
AI-powered campaigns have the potential to transform businesses like yours, granting a deeper understanding of your customers, enabling the delivery of highly personalized experiences, and ultimately, boosting your revenue. What’s in it? To help you stay at the forefront of your industry, we’ve curated a collection of the 12 hottest AI campaigns for 2024. These […]