Why Bloomreach Is the Best Experience Platform for Composable Commerce

The market is buzzing with the concept of ‘Composable Commerce’. Organizations are disassembling old monoliths and replacing them with ‘Packaged Business Capabilities’, which provide units of functionality that can be easily integrated into a wider stack. In the past, this has been referred to as “microservices”, but the change here is the word ‘composable’. While […]

Fuel Greater Customer Lifetime Value in Travel Marketing

The importance of customer lifetime value (CLV or CLTV) cannot be overstated in today’s extremely competitive travel marketing and tourism marketing landscapes. Customer lifetime value is a customer’s value to a company over a specific period of time. It is essentially a measure of the relationship your customer has with your brand while taking into […]

Notino Expands Its Omnichannel Strategy With Bloomreach

Founded in 2004, Notino is the largest beauty-specialist online retailer in Europe. The company aims to make high-quality beauty products accessible to everyone with an online store that operates in 27 countries and offers 100,000 unique products from 2,500 global and smaller local brands. Notino also has a growing network of brick-and-mortar stores, which can […]

Wojas Mitigates Ad Blocking and Personalizes Campaigns With Bloomreach and Vecton

Wojas is one of the largest and most loved Polish footwear manufacturers by its customers. It has a network of over 150 company stores in Poland, Slovakia, and the Czech Republic. The company produces several hundred thousand pairs of shoes every year and uses Bloomreach’s agentic personalization platform, Loomi AI, to offer its customers the […]

What Marketers Need To Know About iOS 17, LTP, and Privacy Trends

iOS 17 is now in beta, and the new privacy updates in Apple’s operating system have caused quite a stir in the digital marketing world. Bloomreach conducted the following research on iOS 17 to better understand the implications this update will have on marketers. In this blog, we’ll cover the technical details of our findings, […]

Interflora Denmark Unifies Customer Data With Bloomreach Engagement

For nearly 100 years, Interflora has been a market leader when it comes to the sale and delivery of flower bouquets all over the world.  Interflora Denmark, a Bloomreach Engagement customer, consists of 260 local floral boutiques that deliver flowers both inside Denmark and to the rest of the world. These local florists drive Interflora’s […]