Benefit Cosmetics Increases Revenue per Email by 40% With Personalized Launch Campaign
Benefit Cosmetics is the UK’s leading prestige makeup brand and the #1 brow brand worldwide*. With over 3,000 BrowBars and 6,000 retail locations globally, Benefit is a fast-growing beauty icon known for playful innovation, cult-favorite products, and loyal customers. Benefit Cosmetics is part of the world’s leading luxury products group, LVMH.
From Clicks to Conversions: Maximize ROI With Targeted Email Marketing
What do emails, birthday cakes, and Spotify playlists have in common? They’re all better when they’re made just for you. Personalization is on the rise among brands hoping to expand their reach, attract new customers, and rake in more sales. Businesses that report rapid growth drive 40% more of their revenue from personalization compared to […]
Creating the Best Email Marketing Strategy: Examples for B2B and B2C
There’s a reason why email is still so commonly used today — not only are email campaigns a relatively easy-to-implement, low-budget marketing option, effective email marketing campaigns can drive significant conversions and revenue for your business. But first, in order to create the right email marketing strategy, you’ll need to understand inbound marketing. This is […]
The Perfect Post-Purchase Emails Guide: Examples and Expert Tips
Of all the different types of email campaigns that every marketer should have in their email strategy, the post-purchase email is one of the non-negotiables. Why? Because marketing doesn’t stop when a customer makes a purchase. Your new customers can become longtime brand advocates with the right messaging — all it takes is the right […]
Email Marketing Segmentation: Best Practice Guide
In a digital world where every brand is trying to speak directly to each consumer, your marketing requires a personalized touch for every campaign you execute. That’s why email segmentation is so important — it can turn your one-size-fits-all emails into tailored, ROI-driving messages. But if you aren’t segmenting your emails, it’s hard to know […]
Email Conversion Rate: Industry Benchmarks, Formula, and Tips
Efficent Email Marketing is Crucial to Sucess Email remains one of the most effective marketing tactics. Half (50%) of B2C consumers and three-quarters (77%) of B2B buyers prefer email communication — and marketers are 6x more likely to get a click-through from an email campaign than from social. Email marketing is so successful as an […]
