The Perfect Post-Purchase Emails Guide: Examples and Expert Tips
Of all the different types of email campaigns that every marketer should have in their email strategy, the post-purchase email is one of the non-negotiables. Why? Because marketing doesn’t stop when a customer makes a purchase. Your new customers can become longtime brand advocates with the right messaging — all it takes is the right […]
Email Marketing Segmentation: Best Practice Guide
In a digital world where every brand is trying to speak directly to each consumer, your marketing requires a personalized touch for every campaign you execute. That’s why email segmentation is so important — it can turn your one-size-fits-all emails into tailored, ROI-driving messages. But if you aren’t segmenting your emails, it’s hard to know […]
Email Conversion Rate: Industry Benchmarks, Formula, and Tips
Efficent Email Marketing is Crucial to Sucess Email remains one of the most effective marketing tactics. Half (50%) of B2C consumers and three-quarters (77%) of B2B buyers prefer email communication — and marketers are 6x more likely to get a click-through from an email campaign than from social. Email marketing is so successful as an […]
How to Create Standout Newsletter Emails – Winning the Inbox
In the dynamic landscape of digital marketing, email newsletters are a formidable business tool — one that continues to rule as a powerful means of communication and engagement with target audiences. Email newsletters have a massive pool of potential customers because nearly everyone has an email account. More than 4 billion people worldwide have an […]
Ecommerce Email Marketing: Strategies for Success
Looking for your next online customer? Check Instagram. Or Google Shopping. Or your ecommerce app. Today, there are multiple ways to shop online, and by extension, multiple ways to get in front of your new customers and hold up the virtual “pick me!” sign. But despite all these options, email marketing still remains one of […]
Email Segmentation & Personalization What’s the Difference and Why are They Important
This article was created in cooperation with our partner, Jellyfish. Segmentation and personalization are both crucial elements of email marketing. However, the two words are often used interchangeably rather than addressed as separate and key components within an email marketing strategy. In this blog, we explore the definitions of segmentation and personalization, how they differ from […]
