Woolworths’ MILKRUN Powered by Metro Uses Bloomreach To Ensure Fast Grocery Delivery
Woolworths Supermarkets is an Australian chain of supermarkets and grocery stores owned by Woolworths Group. Founded in 1924, Woolworths is Australia’s biggest supermarket chain and the overall largest retailer in Australia. The company is driving forward the future of grocery shopping with its app MILKRUN Powered by Metro. With this app dedicated to grocery delivery, […]
The Ultimate Email A/B Testing Guide
Email marketing is a crucial component of any digital marketing strategy, and A/B testing is one of the best tools that companies can use to maximize their email effectiveness. Most marketers have heard the familiar mantra of “test everything and test often,” but what exactly should you be experimenting with? Are different subject lines the […]
MALL.CZ’s Astounding Personalized Video Campaign with Bloomreach
Bloomreach Engagement is a platform that is capable of almost anything in the realm of marketing automation. It turns complicated tasks into simple ones and makes difficult campaigns easy with its capabilities. Bloomreach Engagement gives its users control: from things as basic as a weekly newsletter to campaigns that must accomplish a level of magnificence rarely […]
Benefit Cosmetics Increases Revenue per Email by 40% With Personalized Launch Campaign
Benefit Cosmetics is the UK’s leading prestige makeup brand and the #1 brow brand worldwide*. With over 3,000 BrowBars and 6,000 retail locations globally, Benefit is a fast-growing beauty icon known for playful innovation, cult-favorite products, and loyal customers. Benefit Cosmetics is part of the world’s leading luxury products group, LVMH.
From Clicks to Conversions: Maximize ROI With Targeted Email Marketing
What do emails, birthday cakes, and Spotify playlists have in common? They’re all better when they’re made just for you. Personalization is on the rise among brands hoping to expand their reach, attract new customers, and rake in more sales. Businesses that report rapid growth drive 40% more of their revenue from personalization compared to […]
Creating the Best Email Marketing Strategy: Examples for B2B and B2C
There’s a reason why email is still so commonly used today — not only are email campaigns a relatively easy-to-implement, low-budget marketing option, effective email marketing campaigns can drive significant conversions and revenue for your business. But first, in order to create the right email marketing strategy, you’ll need to understand inbound marketing. This is […]
