Boohoo Group Chooses Bloomreach Engagement
We are excited to announce that Bloomreach Engagement , our Customer Data and Experience Platform (CDXP), has been selected to drive personalized customer experiences at scale for Boohoo Group plc . Boohoo is a leading ecommerce group with a portfolio of 13 market leading brands that bring clothing, shoes, accessories, beauty, and homeware to millions […]
11teamsports Owns Multi-Language Markets with Bloomreach Engagement
11teamsports is Europe’s largest football online retail shop. The company’s goal is to offer every player, team, and club the best equipment and service regardless of what league it plays in. Over 5,500 amateur and professional clubs trust 11teamsports’ football expertise and it has over 2.5 million customers.
eve Sleep Goes Live With Bloomreach Engagement in 3 Weeks
eve Sleep sells award-winning mattresses in the United Kingdom and has been on the cutting edge of ecommerce since 2015. Acquired by Bensons for Beds in late 2022, Eve Sleep offers mattresses with unique contour zones to support and align to customers’ bodies for optimally comfortable sleep.
How the Right Marketing Technology Makes Ecommerce Personalization a Breeze
Have you ever considered that the old adage “life is really simple, but we insist on making it complicated” might actually apply to digital commerce as well? Focus specifically on your role as a marketer facilitating personalized experiences for your customers in ecommerce for a moment. How many times have you thought to yourself that […]
What Is Customer Segmentation? Definition, Models, and Analysis
Customer segmentation is a buzzword that every marketer has heard of. But while the concept of segmentation is a straightforward one, the influence and implications it can have on your marketing strategy warrant an in-depth understanding of the term. Today’s consumers expect some level of personalization in the marketing campaigns they are served, and the […]
How To Achieve Customer Centricity With Bloomreach and Voxwise
As businesses continue to digitize and ecommerce grows, companies investing in data-powered customer centricity will be the winners of the future. Small traditional retailers have always known that building a relationship with customers is the key to success. Meanwhile, as retailers grow over time, they often end up pushing products on the masses anonymously. But […]
