The Best Time to Send Emails: 7 Proven Practices for 2025
Every marketer knows that email marketing is a powerful tool that businesses can use to connect with their audience. So much so that every aspect of marketing emails is considered important and test-worthy — from the subject line to the CTA you use to entice your subscribers to click through, it all plays a major […]
How To Use AI in Email Marketing: Send Less, Convert More (2026)
AI in email marketing is machine learning deciding who gets an email, when, and how often, with generative AI often drafting what it says. The predictive half learns from each customer’s clicks and purchases. The generative half writes the subject lines, copy, and variants, at a speed no team can match. Most advice on this […]
Email Personalization Software: How To Build Human-Centric, AI-Powered Journeys at Scale
Picture walking into your favorite store where the sales associate knows your style, remembers your last purchase, and suggests items based on what you’ve been browsing online. Now imagine scaling that level of personal attention to millions of customers simultaneously. That’s exactly what today’s consumers want from your email communications, with 71% expecting some level […]
Email A/B Testing: Best Practices, Pro Tips, and Step-by-Step Guide
You already know email A/B testing matters. What you probably don’t know is how many of your current tests are giving you false positives, or worse, steering you toward changes that actually hurt performance. Email marketing’s $36–42 ROI per dollar spent is only unlocked through rigorous, statistical testing. Brands like River Island didn’t stumble onto […]
10 Perfect Post-Purchase Email Examples to Convert Customers in 2026
Of all the different types of email campaigns that every marketer should have in their email strategy, the post-purchase email is one of the non-negotiables. Why? Because marketing doesn’t stop when a customer makes a purchase. Your new customers can become longtime brand advocates with the right messaging, and all it takes is the right […]
Email List Management: 7 Proven Best Practices 2025
Email remains one of the most popular digital marketing channels because regardless of whether the organization is an independent retailer or ecommerce giant, it allows them to get their brand directly in front of consumers. After all, 99% of consumers check their inbox every day. When compared to social media, email marketing delivers up to […]