Use AI To Show the Right Products Through the Right Channel
Opportunity Identify a customer’s optimal conversion channel and showcase recently viewed products. Loomi looks at each customer’s behaviors and preferences to understand which channels they’re more likely to convert on, then picks personalized recommendations accordingly. Example If a customer prefers seeing marketing content on SMS and is into hiking, you can use Loomi to send […]
Notino Expands Its Omnichannel Strategy With Bloomreach Engagement
Founded in 2004, Notino is the largest beauty-specialist online retailer in Europe. The company aims to make high-quality beauty products accessible to everyone with an online store that operates in 27 countries and offers 100,000 unique products from 2,500 global and smaller local brands. Notino also has a growing network of brick-and-mortar stores, which can […]
Wojas Mitigates Ad Blocking and Personalizes Campaigns With Bloomreach Engagement and Vecton
Wojas is one of the largest and most loved Polish footwear manufacturers by its customers. It has a network of over 150 company stores in Poland, Slovakia, and the Czech Republic. The company produces several hundred thousand pairs of shoes every year and uses Bloomreach Engagement to offer its customers the best possible shopping experience […]
What Marketers Need To Know About iOS 17, LTP, and Privacy Trends
iOS 17 is now in beta, and the new privacy updates in Apple’s operating system have caused quite a stir in the digital marketing world. Bloomreach conducted the following research on iOS 17 to better understand the implications this update will have on marketers. In this blog, we’ll cover the technical details of our findings, […]
Interflora Denmark Unifies Customer Data With Bloomreach Engagement
For nearly 100 years, Interflora has been a market leader when it comes to the sale and delivery of flower bouquets all over the world. Interflora Denmark, a Bloomreach Engagement customer, consists of 260 local floral boutiques that deliver flowers both inside Denmark and to the rest of the world. These local florists drive Interflora’s […]
Why the Best Customer Data Platforms Are Failing Marketers
In today’s digital-first world, a customer data platform (CDP) is essential to the success of your ecommerce business. A customer data platform is database software that creates persistent, unified records of all of your customers, their attributes, and their data. The best customer data platforms will easily integrate with your existing data and allow for […]
