Omnichannel Loyalty Programs: 10 Steps and Real Examples for 2025

One of the biggest challenges for any business is getting customers to keep coming back. After all, customer loyalty is what keeps a business thriving. This is why brands offer customer loyalty programs — to maintain lasting relationships and convert them into repeat buyers. However, many brands make a common mistake. They think traditional loyalty […]

IIAA Scales Multi-Brand Marketing and Achieves 5x Campaign Revenue Growth With Bloomreach

Industry: Beauty The International Institute for Active Ageing (IIAA) is home to scientifically proven, planet-positive skin health brands that are redefining how people feel in their skin. Leading with science, innovation, and knowledge, IIAA is transforming the beauty industry through a holistic approach to skin health. As the umbrella company for four interconnected brands — […]

Veke Increases Automated Campaign Revenue by 58% With Behavior-Based Marketing Automation

Industry: Home Goods Veke is one of Finland’s fastest-growing online furniture retailers, serving home-loving customers nationwide through their ecommerce platform and five physical stores across Finland.

How AI in Customer Engagement Transforms CX: 5 Proven Strategies

While it might seem like artificial intelligence should stay out of customer service, it’s actually a major advantage for creating great customer experiences. Human interaction is still important, but today’s shoppers expect brands to know their needs and respond quickly and accurately. AI excels at both. AI-powered personalization tools can help identify and meet customer […]

How Bloomreach Is Changing Marketing Automation With Campaign Agents

At Bloomreach, we’ve long been pioneers in AI-driven marketing automation. With the latest advancements in artificial intelligence, we’re pushing the boundaries even further. We’ve already brought some of these innovations to life, but I’m excited to share what our team has been diligently working on: campaign agents, which are built using our powerful Loomi AI […]

Thirdlove Builds Millions of Personalized Experiences With Bloomreach and IM Digital

Thirdlove is a female-founded lifestyle brand that offers elevated intimates, including bras, underwear, loungewear, and lingerie. Known for its inclusive size range and customer-first approach, Thirdlove’s mission is to help every woman find the perfect fit — not only through innovative products, but through shopping experiences tailored to each individual.