Kiwi.com Boosts Revenue and Drives Loyalty With Bloomreach

Industry: Travel

Kiwi.com is a global travel-tech company specializing in innovative, affordable travel solutions. Founded in 2012 and headquartered in the Czech Republic, the brand’s pioneering algorithm finds routes and fares that other search engines can’t see — helping travelers build unique itineraries and explore the world with ease.

Products

30
hours
time saved per week
through streamlined workflows
8
%
revenue uplift
from campaigns powered by Bloomreach

Challenge

In the highly competitive travel industry, maintaining customer loyalty is one of Kiwi.com’s most pressing challenges. The brand knew that building strong, meaningful relationships with travelers was the key to long-term success, and that understanding every customer’s unique needs was essential for ongoing engagement.

To make sure that important every touchpoint — from Kiwi.com’s website and campaigns to its mobile app — nurtured a valuable connection with its audience, the company needed to:

  • Consolidate all its customer data into comprehensive, real-time profiles. 
  • Orchestrate personalized communications across all its channels. 
  • Create customer experiences that feel timely, relevant, and focused on retention.

Solution

With Bloomreach Engagement powering its customer experiences, Kiwi.com gained all the essential capabilities it needed to build the personalized, loyalty-driving journeys it aimed for.

Implementation was a seamless process — the platform easily integrated with Kiwi.com’s existing tech stack, unifying its channels, customer data, and campaigns in one consolidated solution.

This foundation empowered the brand to orchestrate cohesive experiences across email, push notifications, weblayers, and in-app messaging. Every communication is now informed by real-time customer behavior, turning each interaction into an opportunity to strengthen traveler relationships. 

How It Works

  • Unified data becomes instant insights. Bloomreach organizes Kiwi.com’s customer data, including transactional history, channel preferences, and behavioral data, into real-time profiles.  
  • Personalized experiences span every channel. Fueled by this real-time data, campaigns can adapt to each traveler’s evolving needs, no matter which channel they choose to engage with. Each new interaction builds on their specific relationship with the brand. 
  • Journey orchestration is streamlined for success. With every channel and data point connected in one place, Bloomreach empowers Kiwi.com’s team to design and automate campaigns in a fraction of the time it used to take. Marketing moves faster, makes real connections, and drives more engagement. 
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With Bloomreach, managing diverse channels like email, SMS, and in-app messages is seamless. We can orchestrate personalized customer journeys that drive real engagement.

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Jakub Semotam

Head of CRM at Kiwi.com

Results

With Bloomreach Engagement at the core of its marketing operations, Kiwi.com has transformed how it connects with its audience. What once required time-consuming, manual effort is now automated and optimized, saving the CRM team an average of 30 hours per week.

These efficiencies have gone hand in hand with stronger customer relationships and measurable business outcomes. Personalized campaigns powered by real-time data have generated an 8% uplift in revenue, proving the value of delivering the right message to the right traveler at the right time.

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