Meet Your New Bestie in Ecommerce: AI Recommendations
Spotting the difference between a fad and a trend can be difficult for the untrained eye. But we need to think of fads as shooting stars — they burn bright, capture everyone’s attention, and quickly fizzle out. On the other hand, a trend develops gradually over time and has a much longer lifespan, often reflecting […]
From AI to ROI: Unlocking the Full Potential of Your Merchandising Strategy
Some would say that great merchandising never goes out of style, whether it’s the visual merchandising in your brick-and-mortar storefront or the rows of products displayed on your ecommerce website. It’s also remained crucial to executives at top fashion brands around the world. According to McKinsey, “In one pre-pandemic McKinsey survey, 98 percent of fashion […]
Weird Fish Increases Revenue with Facebook Conversions API and Bloomreach Engagement
In just over two years of using Bloomreach Engagement, our Customer Data and Experience Platform, Weird Fish, a fashion retailer based in the United Kingdom, has achieved multiple revenue-increasing wins with the product. Founded in 1993, Weird Fish holds a simple mission: producing well-priced, well-made, and distinctive clothes that become instant feel-good favorites. Weird Fish […]
How to Build a Search Engine: 7 Things You Need to Know
So, you’d like to build your own search engine. We’d like to save you the trouble. And it is trouble, as you no doubt know. Of course it’s possible to go DIY on a search engine project. There are powerful starter kits out there — Solr, for instance. You can build a fine site search […]
Why Bloomreach Is the Best Experience Platform for Composable Commerce
The market is buzzing with the concept of ‘Composable Commerce’. Organizations are disassembling old monoliths and replacing them with ‘Packaged Business Capabilities’, which provide units of functionality that can be easily integrated into a wider stack. In the past, this has been referred to as “microservices”, but the change here is the word ‘composable’. While […]
How Natural Language Processing Can Help Product Discovery
Human language in itself is difficult to master. So, it’s no surprise that there can be a general disconnect between computers and humans. Since computers cannot communicate as organically as we do, we might even assume this separation between the two is larger than it actually is. While computers communicate with one another in code […]
