3 Ways To Use Boost and Bury Rules in Bloomreach Discovery To Improve Conversions
For ecommerce merchandisers, boosting and burying are powerful tools that can drive significant results. And with Bloomreach Discovery, this is even easier — by freeing up time from dealing with manual tasks, merchandisers can focus on the tasks that matter most, like increasing conversions. Here are three ways to approach your boost and bury rules […]
The 3-Strike Philosophy of Ecommerce Site Search in the Eyes of B2B Buyers
We hear it at in-person conferences. We see it on our LinkedIn feeds. Long-time practitioners like myself even feel it in our bones. We need to make B2B experiences as easy as B2C. Unfortunately, the switch to digital has been anything but easy for B2B, primarily because of the way the B2B market typically handles […]
Everything You Need To Know About E-Commerce Site Search
Your website should feel like a house party. Before your guests (in this scenario, your site visitors and potential customers) arrive, you’ll want to clean up any clutter and organize your food and drinks (aka your products or services). As a good host, you should be on hand to direct people to where they need […]
Semantic Search Guide: What Is It And Why Does It Matter?
What Is Semantic Search? Semantic search is a data searching technique that uses the intent and contextual meaning behind a search query to deliver more relevant results, putting people at the center of product discovery. But what is semantics, exactly? Well, it refers to the philosophical study of meaning. (Pretty deep, huh?) Even though philosophy […]
Drive Revenue and Better Search Results With Semantic Search
If you’re managing the ecommerce experience for your business or looking for revenue drivers with your online store, then you know how critical it is to get the search experience right. A smooth search experience — when a customer types a query into a site search bar and gets relevant results — is not only […]
What Is Customer Segmentation? Definition, Models, and Analysis
Customer segmentation is a buzzword that every marketer has heard of. But while the concept of segmentation is a straightforward one, the influence and implications it can have on your marketing strategy warrant an in-depth understanding of the term. Today’s consumers expect some level of personalization in the marketing campaigns they are served, and the […]
