How Natural Language Processing Can Help Product Discovery
Human language in itself is difficult to master. So, it’s no surprise that there can be a general disconnect between computers and humans. Since computers cannot communicate as organically as we do, we might even assume this separation between the two is larger than it actually is. While computers communicate with one another in code […]
Interflora Denmark Unifies Customer Data With Bloomreach Engagement
For nearly 100 years, Interflora has been a market leader when it comes to the sale and delivery of flower bouquets all over the world. Interflora Denmark, a Bloomreach Engagement customer, consists of 260 local floral boutiques that deliver flowers both inside Denmark and to the rest of the world. These local florists drive Interflora’s […]
AI in Action: 5 Real-Life Examples of Putting Your AI to Work
Artificial intelligence (AI) is one of the hottest buzzwords in the ecommerce world right now, and for good reason. AI has been instrumental in changing the way businesses operate and customer experiences are delivered. But it can be tough to figure out what’s just hype and what’s actually useful. Businesses everywhere are asking themselves: How […]
Competing Like Amazon Business In a Post-Pandemic World
If you have been trapped in a swamp for several weeks, you may have missed the announcement that Amazon’s B2B segment, Amazon Business, hit the $25 billion mark for worldwide revenue in March. This may not surprise you, given how Amazon’s consumer business shaped the buying habits of Millennials and Zoomers who now represent a […]
3 Ways To Use Boost and Bury Rules in Bloomreach Discovery To Improve Conversions
For ecommerce merchandisers, boosting and burying are powerful tools that can drive significant results. And with Bloomreach Discovery, this is even easier — by freeing up time from dealing with manual tasks, merchandisers can focus on the tasks that matter most, like increasing conversions. Here are three ways to approach your boost and bury rules […]
The 3-Strike Philosophy of Ecommerce Site Search in the Eyes of B2B Buyers
We hear it at in-person conferences. We see it on our LinkedIn feeds. Long-time practitioners like myself even feel it in our bones. We need to make B2B experiences as easy as B2C. Unfortunately, the switch to digital has been anything but easy for B2B, primarily because of the way the B2B market typically handles […]