Semantic Search Guide: What Is It And Why Does It Matter?
What Is Semantic Search? Semantic search is a data searching technique that uses the intent and contextual meaning behind a search query to deliver more relevant results, putting people at the center of product discovery. But what is semantics, exactly? Well, it refers to the philosophical study of meaning. (Pretty deep, huh?) Even though philosophy […]
Drive Revenue and Better Search Results With Semantic Search
If you’re managing the ecommerce experience for your business or looking for revenue drivers with your online store, then you know how critical it is to get the search experience right. A smooth search experience — when a customer types a query into a site search bar and gets relevant results — is not only […]
What Is Customer Segmentation? Definition, Models, and Analysis
Customer segmentation is a buzzword that every marketer has heard of. But while the concept of segmentation is a straightforward one, the influence and implications it can have on your marketing strategy warrant an in-depth understanding of the term. Today’s consumers expect some level of personalization in the marketing campaigns they are served, and the […]
3 Ways To Work Smarter With Bloomreach Discovery Merchandising
Merchandisers already have to juggle multiple roles within ecommerce companies, from content creator and personalization expert to site experience designer and A/B testing specialist. Fortunately, Bloomreach Discovery gives you everything you need to do crucial merchandising work more effectively instead of getting bogged down with manual tasks. Read on for three tips to help you […]
Make the Case for Product Search as Your Next Ecommerce Priority
Product search is a journey for every company. Still, businesses should strive to get to the same destination: presenting relevant, personalized, and meaningful search results that entice their customers or buyers to act. This is completely possible with the right search technology. While there are dozens of ways to allocate your ecommerce budget, grow revenue, […]
3 Ecommerce Personalization Strategies From Bloomreach and KPS
Adopting the right ecommerce personalization strategies are essential for digital commerce companies in today’s crowded and competitive online marketplace. Ecommerce personalization strategies help to provide customers with a tailored and relevant shopping experience online. This directly leads to increases in engagement, loyalty, and sales. Bloomreach defines ecommerce personalization as the practice of using commerce data […]
