4 Loomi Features in Bloomreach Engagement That You Can Start Using Today

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AI is everywhere, changing the game for so many industries, companies, and daily tasks. But what can marketers do to harness the power of artificial intelligence? How does this new evolution in tech translate into a scalable, smarter marketing strategy? It can be overwhelming to parse through the latest think pieces and how-to guides to […]

Episode 85: How GenAI Changed Commerce Forever

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Generative AI (GenAI) is rapidly transforming the ecommerce industry, urging forward-thinking businesses to dream bigger than ever before. Among the burgeoning areas of innovation is conversational commerce, which is increasingly becoming a dedicated budget item for marketers and merchandisers.  For deeper insights into this evolving field, Elena got together with Vikas Jha, VP of Engineering, […]

Episode 82: OLLY on ECommerce’s Future: Simplicity Over Complexity

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Ecommerce continues to evolve at a pace that is hard to fathom — let alone keep up with. In this episode of the Commerce Experience, which was recorded live at Shoptalk Spring in Las, Vegas, Elena sits down with Jennifer Peters, Senior Manager of ECommerce at OLLY PBC, and Phillip Jackson, Co-Founder of Future Commerce, […]

Episode 83: Learn To Build Ecommerce Merchandising Strategies Like a Pro

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With the increasingly crowded ecommerce landscape of 2024 and beyond, carving out your brand’s unique online merchandising strategy is paramount. But how do you get started?  In today’s episode, Elena is joined by Salee Suwansawad, the trailblazing Digital Site Merchandising Leader at VF Corporation, which is home to brands like Vans, Timberland, Northface, and more. […]

Bloomreach’s Approach to AI and Hyper-Personalization

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In the realm of ecommerce, personalization is not just a trend but a cornerstone of modern digital strategies. As consumers increasingly shift their activities online, their expectations for a tailored shopping experience that caters to their individual preferences have intensified. However, achieving personalization at scale is a formidable challenge for many ecommerce brands. Effective personalization […]