Adopting a Human-First Perspective for AI in Commerce
Artificial intelligence is such a hot topic right now that it seems like every department of every business is adopting it as fast as they can. It’s the tool of the future, and the fear of missing out is driving professionals (especially marketers) to embrace AI first and ask questions later. But despite the pressure […]
Using AI To Target the Right Customers at the Right Time
Every marketer knows that timing is everything. If you want to encourage your audience to take a certain action or buy a certain product, you can’t serve them an inconvenient SMS or an ill-timed email. You need to reach them at the right time. But finding the perfect timing for your marketing campaigns isn’t an […]
How Bloomreach Discovery Makes Launching and Managing Multinational Sites Seamless
What we’re seeing across many companies in the post-pandemic era is that they’re trying to expand to more countries and markets, all while relying on a lean and limited workforce. To help these businesses expand, we’ve optimized Bloomreach Discovery to be as automated and efficient as possible. Read on to learn how Bloomreach Discovery can […]
Meet Your New Bestie in Ecommerce: AI Recommendations
Spotting the difference between a fad and a trend can be difficult for the untrained eye. But we need to think of fads as shooting stars — they burn bright, capture everyone’s attention, and quickly fizzle out. On the other hand, a trend develops gradually over time and has a much longer lifespan, often reflecting […]
From AI to ROI: Unlocking the Full Potential of Your Merchandising Strategy
Some would say that great merchandising never goes out of style, whether it’s the visual merchandising in your brick-and-mortar storefront or the rows of products displayed on your ecommerce website. It’s also remained crucial to executives at top fashion brands around the world. According to McKinsey, “In one pre-pandemic McKinsey survey, 98 percent of fashion […]
Weird Fish Increases Revenue with Facebook Conversions API and Bloomreach Engagement
In just over two years of using Bloomreach Engagement, our Customer Data and Experience Platform, Weird Fish, a fashion retailer based in the United Kingdom, has achieved multiple revenue-increasing wins with the product. Founded in 1993, Weird Fish holds a simple mission: producing well-priced, well-made, and distinctive clothes that become instant feel-good favorites. Weird Fish […]
