Determining Email Send Times: Why It Matters, Best Practices, and AI Solutions
Every marketer knows that email marketing is a powerful tool that businesses can use to connect with their audience. So much so that every aspect of marketing emails is considered important and test-worthy — from the subject line to the CTA you use to entice your subscribers to click through, it all plays a major […]
A Marketer’s Guide to Personalization at Scale
By 2023, the global revenue of customer experience personalization and optimization software is expected to surpass 9 billion US dollars, according to Statista. Businesses are spending more than half of their marketing budgets on personalization today. While personalization is not new — it’s been around for many years — a lot of companies have failed […]
Customer Data Management: How To Collect Your Customer Data
If your business wants to thrive in the modern ecommerce landscape, customer data management needs to be a priority. We’re experiencing neck-and-neck competition in the current state of digital marketing, and customer data management is one of the key capabilities that sets the best businesses apart from the rest. In the world of ecommerce, there […]
Adopting a Human-First Perspective for AI in Commerce
Artificial intelligence is such a hot topic right now that it seems like every department of every business is adopting it as fast as they can. It’s the tool of the future, and the fear of missing out is driving professionals (especially marketers) to embrace AI first and ask questions later. But despite the pressure […]
Using AI To Target the Right Customers at the Right Time
Every marketer knows that timing is everything. If you want to encourage your audience to take a certain action or buy a certain product, you can’t serve them an inconvenient SMS or an ill-timed email. You need to reach them at the right time. But finding the perfect timing for your marketing campaigns isn’t an […]
How Bloomreach Discovery Makes Launching and Managing Multinational Sites Seamless
What we’re seeing across many companies in the post-pandemic era is that they’re trying to expand to more countries and markets, all while relying on a lean and limited workforce. To help these businesses expand, we’ve optimized Bloomreach Discovery to be as automated and efficient as possible. Read on to learn how Bloomreach Discovery can […]
