Episode 83: Learn To Build Ecommerce Merchandising Strategies Like a Pro
With the increasingly crowded ecommerce landscape of 2024 and beyond, carving out your brand’s unique online merchandising strategy is paramount. But how do you get started? In today’s episode, Elena is joined by Salee Suwansawad, the trailblazing Digital Site Merchandising Leader at VF Corporation, which is home to brands like Vans, Timberland, Northface, and more. […]
Bloomreach’s Approach to AI and Hyper-Personalization
In the realm of ecommerce, personalization is not just a trend but a cornerstone of modern digital strategies. As consumers increasingly shift their activities online, their expectations for a tailored shopping experience that caters to their individual preferences have intensified. However, achieving personalization at scale is a formidable challenge for many ecommerce brands. Effective personalization […]
Staying Ahead in the Age of Social Commerce: Tactics To Engage and Convert Your Audience
With digital connectivity constantly shaping consumer behaviors, this has led to the commerce landscape evolving and growing more complex. A recent panel discussion at the Composable Commerce Summit featuring representatives from TikTok, BigCommerce, HMV, and Luxe Collective shed light on the shifting dynamics of the customer journey and strategies businesses can employ to stay ahead in […]
Determining Email Send Times: Why It Matters, Best Practices, and AI Solutions
Every marketer knows that email marketing is a powerful tool that businesses can use to connect with their audience. So much so that every aspect of marketing emails is considered important and test-worthy — from the subject line to the CTA you use to entice your subscribers to click through, it all plays a major […]
A Marketer’s Guide to Personalization at Scale
By 2023, the global revenue of customer experience personalization and optimization software is expected to surpass 9 billion US dollars, according to Statista. Businesses are spending more than half of their marketing budgets on personalization today. While personalization is not new — it’s been around for many years — a lot of companies have failed […]
Customer Data Management: How To Collect Your Customer Data
If your business wants to thrive in the modern ecommerce landscape, customer data management needs to be a priority. We’re experiencing neck-and-neck competition in the current state of digital marketing, and customer data management is one of the key capabilities that sets the best businesses apart from the rest. In the world of ecommerce, there […]
