Cross-Sell Your Way to a Higher LTV With Product Recommendations
Opportunity Encourage customers to purchase additional products and services. Loomi can recommend complementary products that customers might be interested in via the product description page, the checkout page, or in a post-purchase email. Example If a customer buys a smartphone, the model can recommend accessories such as earphones or phone cases. Display “”frequently bought together”” […]
Capturing More Sales by Engaging Non-Searching Shoppers
Opportunity Many shoppers browse without using site search, meaning retailers miss out on capturing their intent. Without proactive engagement, these visitors often leave without making a purchase. Example Clarity initiates contextual conversations with passive shoppers, helping them discover products without requiring manual search queries. AI-driven engagement guides shoppers from interest to purchase, increasing conversion rates. […]
Episode 82: OLLY on ECommerce’s Future: Simplicity Over Complexity
Ecommerce continues to evolve at a pace that is hard to fathom — let alone keep up with. In this episode of the Commerce Experience, which was recorded live at Shoptalk Spring in Las, Vegas, Elena sits down with Jennifer Peters, Senior Manager of ECommerce at OLLY PBC, and Phillip Jackson, Co-Founder of Future Commerce, […]
Episode 83: Learn To Build Ecommerce Merchandising Strategies Like a Pro
With the increasingly crowded ecommerce landscape of 2024 and beyond, carving out your brand’s unique online merchandising strategy is paramount. But how do you get started? In today’s episode, Elena is joined by Salee Suwansawad, the trailblazing Digital Site Merchandising Leader at VF Corporation, which is home to brands like Vans, Timberland, Northface, and more. […]
Bloomreach’s Approach to AI and Hyper-Personalization
In the realm of ecommerce, personalization is not just a trend but a cornerstone of modern digital strategies. As consumers increasingly shift their activities online, their expectations for a tailored shopping experience that caters to their individual preferences have intensified. However, achieving personalization at scale is a formidable challenge for many ecommerce brands. Effective personalization […]
Staying Ahead in the Age of Social Commerce: Tactics To Engage and Convert Your Audience
With digital connectivity constantly shaping consumer behaviors, this has led to the commerce landscape evolving and growing more complex. A recent panel discussion at the Composable Commerce Summit featuring representatives from TikTok, BigCommerce, HMV, and Luxe Collective shed light on the shifting dynamics of the customer journey and strategies businesses can employ to stay ahead in […]
