Beyond Simple Similarity: How Sequential Two-Tower Neural Networks Revolutionize Product Recommendations
In the dynamic world of ecommerce, shopper behavior is rarely static. Customers’ needs and interests evolve over time, and you need to meet those preferences if you hope to keep them coming back to your brand. We’ve previously covered the benefits of Two-Tower Neural Networks (2TNN) and how they offer significant improvements over traditional Alternating […]
Why Conversational Commerce Is More Than Just a Chatbot
The rise of AI is ushering in a new era of ecommerce — one where conversational commerce will shape next-level customer experiences. But with so much changing so quickly, understanding this new future is a bit tricky. Creating conversational AI-powered ecommerce experiences isn’t an easy feat, especially when antiquated chatbots are our only frame of […]
Why Showing Similar Products Improves Ecommerce Engagement
Effective product recommendations aren’t just a bonus, they’re a game-changer for ecommerce success. When done right, they elevate the user experience, spark engagement, and turn casual clicks into confident purchases. But what exactly makes this feature so impactful? We’ll dive into the reasons why showing similar items improves online shopping and how you can implement […]
Product Recommendations Strategies and Best Practices To Grow Revenue
Imagine having the power to effortlessly boost your ecommerce revenue, increase customer satisfaction, and drive repeat purchases, all with one strategic move. Well, the secret to this success lies in product recommendations. Having a product recommendation strategy gives you the ability to transform your online store into a revenue-generating machine by delivering personalized suggestions that […]
3 Bloomreach Discovery Ideas to Increase Revenue
With Bloomreach Discovery, you know you’re getting smarter site search for your brand right from the start. But because of how robust our solution is, there are likely some features you’re not taking full advantage of. In this post, we take a look at three Bloomreach Discovery tricks you can use to further increase your […]
What Is Omnichannel Commerce? The Benefits and Ways to Build an Omnichannel Strategy for Retail
“Omnichannel.” You’ve probably heard and read this buzzword many times — in your sales meetings, on your favorite marketing blog. Occasionally, you might even drop the word yourself. But when the word is everywhere, it can get confusing what people actually mean by it. In this blog post, we’ll answer the question “what is omnichannel?” […]