Transform Post-Purchase Experiences Into Revenue Opportunities With AI-Powered Cross-Sell Automation
Most businesses miss their biggest revenue opportunities by treating their highest-intent customers like strangers. Let’s say someone just made a purchase from you. They’ve completed the transaction, demonstrated trust in your brand, and are at peak engagement. Many companies make the mistake of simply sending a generic “thank you” message and considering the interaction complete. […]
What Does a Successful Ecommerce Merchandising Strategy Look Like?
When you actually sit down and think about it, isn’t it crazy that the earliest days of trade and commerce date back to the Neolithic period in the year 10,000 BCE? From there, the development of commerce continued in Mesopotamia (3,500 BCE), in Egypt (3,000 BCE), and on the Silk Road (130 BCE), an extensive […]
Artificial Intelligence (AI) in Retail: Online Fashion Retail
Fashion retail runs on predictions: what customers will want, in what sizes, at what price, before the season starts. The cost of getting that wrong is enormous, from overstock and markdowns to missed demand and margin-eroding returns. AI doesn’t eliminate that uncertainty, but it compresses it, giving merchants, merchandisers, and marketing teams better signals and […]
Top User-Generated Content Strategies for Ecommerce
User-generated content (UGC) is today’s version of word of mouth, and it’s one of the most powerful tools your brand can use to build trust and drive growth. Instead of only relying on professional reviews, people now check customer product reviews, scroll through tagged photos, or watch someone unbox your product on social media. It’s […]
Conversational AI: Everything You Need To Know
Artificial intelligence is booming, with different software, interfaces, and use cases emerging daily. But nothing has made an impact quite like conversational AI. From AI-powered chatbots to voice assistants built into our phones, there are now conversational AI platforms everywhere. What’s more, the use of this revolutionary technology is still evolving at a rapid pace, […]
Two-Tower Neural Networks and Personalized Product Recommendations
Product recommendations are a critical use case for modern digital commerce companies. Recommendation systems play a significant role in suggesting personalized products to customers, resulting in increased sales and customer satisfaction. Collaborative filtering has been a popular technique in ecommerce product recommendations for many years, with the traditional approach involving matrix factorization. However, as the […]