Top User-Generated Content Strategies for Ecommerce
User-generated content (UGC) is today’s version of word of mouth, and it’s one of the most powerful tools your brand can use to build trust and drive growth. Instead of only relying on professional reviews, people now check customer product reviews, scroll through tagged photos, or watch someone unbox your product on social media. It’s […]
Conversational AI: Everything You Need To Know
Artificial intelligence is booming, with different software, interfaces, and use cases emerging daily. But nothing has made an impact quite like conversational AI. From AI-powered chatbots to voice assistants built into our phones, there are now conversational AI platforms everywhere. What’s more, the use of this revolutionary technology is still evolving at a rapid pace, […]
Two-Tower Neural Networks and Personalized Product Recommendations
Product recommendations are a critical use case for modern digital commerce companies. Recommendation systems play a significant role in suggesting personalized products to customers, resulting in increased sales and customer satisfaction. Collaborative filtering has been a popular technique in ecommerce product recommendations for many years, with the traditional approach involving matrix factorization. However, as the […]
Beyond Simple Similarity: How Sequential Two-Tower Neural Networks Revolutionize Product Recommendations
In the dynamic world of ecommerce, shopper behavior is rarely static. Customers’ needs and interests evolve over time, and you need to meet those preferences if you hope to keep them coming back to your brand. We’ve previously covered the benefits of Two-Tower Neural Networks (2TNN) and how they offer significant improvements over traditional Alternating […]
Why Conversational Commerce Is More Than Just a Chatbot
The rise of AI is ushering in a new era of ecommerce — one where conversational commerce will shape next-level customer experiences. But with so much changing so quickly, understanding this new future is a bit tricky. Creating conversational AI-powered ecommerce experiences isn’t an easy feat, especially when antiquated chatbots are our only frame of […]
Why Showing Similar Products Improves Ecommerce Engagement
Effective product recommendations aren’t just a bonus, they’re a game-changer for ecommerce success. When done right, they elevate the user experience, spark engagement, and turn casual clicks into confident purchases. But what exactly makes this feature so impactful? We’ll dive into the reasons why showing similar items improves online shopping and how you can implement […]