How To Use AI in Email Marketing: Send Less, Convert More (2026)

Marketer personalizing campaigns by using AI in email marketing

AI in email marketing is machine learning deciding who gets an email, when, and how often, with generative AI often drafting what it says. The predictive half learns from each customer’s clicks and purchases. The generative half writes the subject lines, copy, and variants, at a speed no team can match. Most advice on this […]

10 Perfect Post-Purchase Email Examples to Convert Customers in 2026

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Of all the different types of email campaigns that every marketer should have in their email strategy, the post-purchase email is one of the non-negotiables. Why? Because marketing doesn’t stop when a customer makes a purchase. Your new customers can become longtime brand advocates with the right messaging, and all it takes is the right […]

Getting BOPIS Right: Lessons From Big Box Retail and How Bloomreach Makes It Work

How businesses can improve their BOPIS (buy online, pick up in store) experience

On paper, BOPIS (buy online, pick up in store) is simple: place an order online, drive to your local store, and pick it up without wandering the aisles. In reality, especially with groceries, it’s a minefield of broken promises. If you’ve shopped for groceries online, you’ve probably experienced it: For grocery shoppers, this isn’t just […]